Introduction to event

5.1 INTRODUCTION 
Today different types of events are being organized at local, regional, national and 
international levels. These events play a vital role in cultural conservation, 
developing a destination and benefiting the local communities. Many times certain 
events tend to be more costly than other fundraising strategies in terms of return on 

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Event Management HM-402 
Uttarakhand Open University 
82 
investment but they often are incorporated into an overall fundraising strategy 
because they provide visibility for the organization and opportunities to involve 
many different people in its activities. 
5.2 OBJECTIVES 
After reading this unit the learner will be able to: 
 To understand the various types of events. 
 To study the importance of exhibitions. 
 To analyse the reasons for popularity of festivals as events. 
 To highlight the various activities associated with special events. 
5.3 TYPES OF EVENTS
Any kind of event may be either entirely new or needed to be developed. The 
development of an existing event occurs when a new management team is assigned 
to work on an event that has already been on-going. In this case the event will 
already have an established format and process, making the task of the new team to 
update and modify it in order for the event to gain possibly lost success or become 
more relevant. In case of the event being a completely new item, the first thing the 
organizing team has to focus on is a need or objective that they wish to fulfill. These 
events may be a onetime occurrence or become on-going, in which case the event 
manager has to develop a new concept that will sustain the event‘s success and 
popularity. Therefore events are broadly categorized into the following 
 Private Events 
 Corporate Events 
 Charity Events 
 Live Events