- András István Kun
- assistant professor
Introduction The scientific method - In its broadest sense science is any systematic knowledge that is capable of resulting in a correct prediction or reliable outcome.
- A scientific method seeks to explain the events of nature in a reproducible way, and to use these findings to make useful predictions.
- Scientific thinking is one of the ways to find answeres (besides practical thinking, professional thinking, religious thinking, ideological thinking…).
Possible definitions of research - A way of thinking: a habit of questioning what you do a systematic examination to find answeres
- search for knowledge via systematic investigation
- investigation or experimentation aimed at the discovery and interpretation of facts, revision of accepted theories or laws in the light of new facts, or practical application of such new or revised theories or laws
Why doing research? - A quest for knowledge and understanding
- An interesting and useful experience
- A course for qualification
- A career
- A style of life
- A way to improve quality of life
- An ego boost
Different fields of research - The everyday research
- Professional research:
- Development, R&D (applied research)
- Academic research („blue sky” research)
Typical research questions in marketing - How much is the researvation price of the costumers?
- Which features of the product is not needed and which features should be improved?
- How much should I spend on advertising?
- …
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