Introduction to tv production


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The Production Book

Producers - Business Aspects

  • The producer organizes a creative idea within financial constraints. Among the business aspects of the producer’s role are (1) creating budgets, (2) selling the ideas, and (3) understanding contractual obligations.
  • The producer’s roles
  • Developing an idea and analyzing audience.
  • Researching the idea and production feasibility.
  • Determining the production mode.
  • Developing the program outline.
  • Preparing the program budget.

Question to ask as a Producer

  • Who is target audience?
  • Why should audience watch?
  • When should audience watch?
  • How long should program be?
  • How should program be produced?
  • What are the production costs?
  • Is the idea doable?
  • Can you sell the idea?
  • How will you know if you’ve succeeded?

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