Lars Östman towards a general theory of financial control
Dynamics of the reorientation of organisations
Download 352.7 Kb. Pdf ko'rish
|
Dynamics of the reorientation of organisations
The re-orientation of an organisation takes place with uncertainty as a main condition. It can be intentional, in the sense that processes start with the manifestation of a strategic will, founded on some financial basis; “core activities” are conceived in a new way, extended or narrowed. An explicit ambition is present to change relationships with one or more surrounding parties, with their separate interests. Activity extensions are changed: the number of parallel activity flows of a financial unit increases or decreases, or alternatively, more or fewer activity elements are integrated, forwards or backwards. What is done within the unit afterwards can have a different weight to others in a larger system. Experiences accumulated and institutional working modes can be more or less pivotal in relation to external activity elements or to individuals that primarily care about their own identity. All shifts in a unit´s function in relation to outside interests create new conditions for the dynamics of the larger system: where the driving forces are, where ideas grow up, from whose perspective they are evaluated. On whose conditions does the process operate: through forces inside or outside the individual organisation or through interplay with other
44
parties? Shifts can fundamentally affect the working mode of an organisation in the long run. In what respects does it take initiatives and in what respects does it adapt to moves by other parties? What are the impulses and with whom does it interact? In what way are certain potential employees attracted and others repelled? Thus, action capabilities are also affected. Dependence on external circumstances, financial and operational, is crucial for the individual unit. The narrower and stricter the framework, the less there is opportunity to play a leading and flexible role. Borderlines in the financial respect are important, in both the short and the long term. Financial functions can be handled either on a self-sustained basis or through being a part of a larger coordinated whole that either promotes the development of the particular unit or not. A shift in one unit´s relationship with other parties along horizontal or vertical lines may gradually appear, and may, initially, not even be easy to observe. Such a shift can be due to long-range changes in the surroundings and in ongoing actions that are possible within financial limits. Cost processes tend to lead to room for action of a permanent organisation standing in opposition to other interests, such as the financial principals´ opportunities to use resources in alternative ways, the output and prices offered to users and working conditions, including remuneration. Economic actions become less and less neutral. The interest in and the ability to see problems lurking around the corner vary. For some of those who defend an organisation on the basis of a special interest and special knowledge, it may be natural to see approaching problems and wonder what actual roles are emerging under new conditions. For decision-makers and observers with other ties, there is less reason to consider what functions could be fulfilled in a future society. For those who are assigned to express demands at a distance, without links with internal core processes, such aspects weigh rather lightly in comparison with the more obvious need to reduce costs. Often in resource discussions, conflicting and partly implicit ideas clash over what ambitions are consistent, what should be aimed for and what must, unfortunately, be abandoned. The opinions of various parties as to what should be given priority are governed by mental models that focus either on the actual working mode in an organisation or on a general and externally oriented view of functions and possibilities. Ways of achieving major cost advantages are proposed, and reference is made to financial necessity or to other factors. This may result in high priority for some external requirements, low priority for others, new de facto restrictions on activities or changes in working modes within the organisation. Each narrowed strategy causes particular risks in terms of the deteriorations of the long- range capabilities of an organisation and its position in relation to surrounding parties. No one can know for sure what the society of the future will look like, and what functions and ideals would then prevail. What an organisation can offer later on should comply with functions that users, financiers and cooperating parties want at that point of time. This determines long-term attractiveness, vertically and horizontally. A more common set of impulses tends to hit many organisations, sometimes in a rather one-dimensional manner. When more people act more often in response to similar signals via similar processes, there are new prerequisites to establish an organisation of a special nature which can be justified as an independent unit and as a provider of output that is attractive and different from what other organisations achieve. In such processes, figures on one occasion may give a temporary picture in comparison with a long-term view. Elements of rhetoric are manifold. All this tends to be found in topical actions and strategic transformation, even in cases when long-term developments of revenues and costs are on their way.
|
ma'muriyatiga murojaat qiling