Lesson 1 Role of language in media

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Print media
Print media, also known as traditional media, concerns media communicated mostly through written language. Examples include newspapers, books, magazines and journals.
Broadcast media
Broadcast media refers to media that is communicated by electronic means, through visuals and/or audio. The three main types of broadcast media are radio, film and television.

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  Radio - a medium of communication that relies on audio, transmitted through signals to reach audiences.
  
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  Film and television - mediums of communication that combine visuals and audio to convey information.
  

Transit media

Transit media refers to media use in/around public areas and public transportation. For example, posters, billboards, and banners. These are usually associated with advertising, but are also used to raise awareness and spread information to the public.

Digital media

Digital media (also known as new media) concerns media communicated through a combination of the previous mediums and distributed on the internet. Because of this, it is easy to access, and information can be spread quickly on different platforms and in different formats. Examples include social media, websites, videos, emails, blogs and podcasts.

Linear model of communication

Language transmission in the media can be understood through a communication model, referred to as the linear model. Created by Claude Shannon and Warren Weaver (1949), this model describes how information is sent in a single direction from one person/place to another. In this case, information is sent from the media to the public.
This model contains five elements:
Sender - The message is sent by an information source
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Encoder - The message is turned into signals
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Channel - The signals are transmitted via a medium
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