Listening audioscript

THE WOMAN EXPRESSES HER OPINION OF THE BUSINESS 
DEPARTMENT’S NEW POLICY. STATE HER OPINION AND EXPLAIN
THE REASONS SHE GIVES FOR HOLDING THAT OPINION. 
 
Page 530 
[ mp3 266-267]
Question 4. 
Now listen to part of a lecture. 
(Professor) 
This concept is frequently used in advertising and actually I saw an 
advertisement that used this approach while I was watching TV a few 
days ago. In the advertisement there was a young man sitting all alone 
next to a swimming pool and he was getting ready to open a package of 
potato chips. Now, they weren’t your everyday bag of potato chips, they 
came in a really nice can, you know, a fancy looking can. And so he 
opens the can and then he pours out the potato chips, and they look 
perfect; there are no broken chips at all and their color is golden-brown. 
Okay, so out of nowhere all of these other young people appear and 
they’re all smiling and very excited, and so these young people gather 

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around the guy who opened the can of potato chips, and it looks like 
they’re having a really fun party. Then in the corner, you see a different 
young man and he’s sitting all by himself watching all of these other 
people having a really enjoyable time, and he’s also getting ready to 
open a package of potato chips, but it is just a typical bag of potato chips. 
So this other guy opens his bag of chips, and he pours them out of the 
bag, but they look like a real mess. They were all crumbled, broken into 
little pieces, and they looked really oily, not very appetizing. So no one 
from the other group of young people came over to eat his potato chips; 
they didn’t even look in his direction, or see him. At the end of the 
commercial they show a close up of the young man who opened the bag 
of chips and he had a really dejected, sad expression on his face. So I 
think the message of this advertisement is pretty clear. 
Now answer the following question. You have 30 seconds to prepare an answer 
and 60 seconds to give your spoken response.