Managerial Economics and Business Administration (mba630) Student Information


Safeway - the second-largest supermarket chain in North America. Wal-Mart To Go


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Case study AmazonFresh by Boburbek Khursanov copy

Safeway - the second-largest supermarket chain in North America.
Wal-Mart To Go - Ship from store - fast routes and low costs.
Peapod - serves 24 markets
Google, and eBay - the order will be received on the same day.
Instacart - Straight deliveries of purchases were made by self-employed drivers.
Walmart and Safeway, which are very famous and powerful supermarkets with strong brand names and own online platforms, give strong competition to AmazonFresh in the online market and this threatens it. Safeway has begun offering in-store, online and local delivery. And Walmart has launched a service called "Walmart To Go". It may be difficult for Amazon Fresh to keep clients after these issues. Many online grocery companies may soon compete with grocery markets in the industry. Peapod is an online food market. Serves 24 markets.
AmazonFresh's strategy is - in order to satisfy clients and maximize efficiency and productivity needs to offer the broadest range more than imaginable. To compare AmazonFresh with its competitors, the aim of the company is to be “the company with the largest number of clients in the world.” With this kind of aim, AmazonFresh can be successful in the online grocery market.
Amazon has a diversified business model. A diversified business model is a business model whereby a company develops new products and services while exploring new markets beyond its borders. Diversified models can jumpstart a highly successful business (Amazon Global Business Strategy, 2022). The grocery business was supposed to increase the cost of groceries for AmazonPrime customers, increase their commitment to the service, and bring in new customers. Amazon has a history of experimenting with innovative concepts in the business. Furthermore, such developments may help to reduce the communication gaps between data linked with in-person transactions and data obtained from online buyers.
SWOT analysis consists of four main components are: Strengths, Weaknesses, Opportunities, and Threats. AmazonFresh may utilize its strengths to build a space for itself in the market, work to minimize and eliminate its weaknesses to be able to compete more effectively with rivals, keep an eye out for opportunities presented by changes in market structures, laws, and other external factors, and finally to put plans in place and devise prevention measures for threats that could harm AmazonFresh's business model.

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