Managerial Economics and Business Administration (mba630) Student Information

Managerial Economics and Business Administration (MBA630)

Student Information
Name and Surname: Boburbek Khursanov
Student ID: 582582
Delivery date: 10/23/2022


Case study: AmazonFresh: Rekindling the online grocery market


AmazonFresh was founded in 2007 and has been tested for 5 years. Since the creation from these internet shopping platforms, the company has faced several difficulties, but nobody in the industry has truly had broad profitability in this sector. In Seattle, the business had experimented this grocery internet site, which had expanded significantly in the last five years. While looking at this situation, we can see the company's business strategy and operational capabilities that have an advantage over Safeway and Walmart.
Due to Amazon's engagement in the business, AmazonFresh has two key benefits over other online retailers of groceries a powerful web interface and the possibility of local storefronts. Amazon has been in the online shopping business for many years and has a wealth of experience. This experience provides a great opportunity for the company to grow its online platform. Since it controls a large part of the online market, the company is able to manage automatic updates and mobile applications. Aside from the internet portal, AmazonFresh has an edge over the competition in regard to local options. Customers may request delivery through AmazonFresh from nearby restaurants and shops in addition to Amazon. As mentioned before, Amazon has a wealth of experience and endless possibilities. Amazon already has a wealth of experience in the delivery service, and this experience gives them a huge advantage for their company in the grocery industry. However, Amazon needed its own delivery system to deliver food products in the right conditions and at the right temperature.
In the online grocery market, AmazonFresh had serious competitors. Competitors have different business strategies. They are: