Marketing Strategy and Competitive Positioning pdf ebook


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hooley graham et al marketing strategy and competitive posit

tion: Johnson, G., Scholes, K. and Whittington, R. 
(2008), Exploring Corporate Strategy: Text and Cases
8th edn, London: Financial Times/Prentice Hall; 28 
Peters, Fraser & Dunlop: Sir John Harvey Jones, 
Chairman of Imperial Chemical Industries (ICI) 
1982–1987; 28-29 The Financial Times Limited: Nic 
Fildes (2017), Three brings Smarty to the low-cost 
mobile party, © The Financial Times Limited 2019. All 
Rights Reserved30 Eden Project: Tim Smit, founder 
and chief executive of the Eden Project in Cornwall; 32 
Harvard Business Publishing: Hamel, G. and Prahalad, 
C.K. (1989), ‘Strategic intent’, Harvard Business 
Review, 67(3), 63–76; 32 Mars, Incorporated and its 
Affiliates.: Mars website, https://www.mars.com/
global/about-us/five-principles - accessed January, 
2019; 33 Sheilas Wheels: Sheilas Wheels; 35-36 Harp-
erCollins: Drucker, P. (1973). Management: Tasks, 
Responsibilities, Practices. New York: Harper & Row; 
39 Times Newspapers Limited: Hurley, James (2019) 
Fender identifies its customers to stay in tune with the 
times, March 11 2019, Times Newspapers Limited; 
51-52 The Financial Times Limited: from Mishkin, S. 
(2014) Amazon eyes online sales boost through “Fire” 
smartphone, Financial Times, 19 June. © The Finan-
cial Times Limited 2019. All Rights Reserved56-57 
The Financial Times Limited: Plimmer, Gill. (2018) 
‘Nimble’ consultancy focuses on quick response to dis-
ruption, JANUARY 18 2018, © The Financial Times 
Limited 2019. All Rights Reserved; 56 John Hagel: 
Quote by John Hagel; 58 Marketing Science Institute: 
Haeckel, S. (1997), ‘Preface’, in D.R. Lehmann and 
K.R. Jocz (eds), Reflections on the Futures of Market-
ing, Cambridge, MA: Marketing Science Institute60 

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