Marketing Strategy and Competitive Positioning pdf ebook


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hooley graham et al marketing strategy and competitive posit

305 Springer Nature: Simon, H. (2015), Confessions of 
the Pricing Man: How Price Affects Everything, 
Springer International Publishing, Switzerland; 307 
World Advertising Research Center,: Maunder, S., 
Harris, A., Bamford, J., Cook, L. and Cox, A. (2005), 
‘O2: It only works if it works – how troubled BT Cell-
net was transformed into thriving O2’, in A. Hoad 
(ed.), Advertising Works 13: Proving the Effectiveness 
of Marketing Communications, Henley-on-Thames, 
World Advertising Research Centre; 310 John Wiley & 
Sons: Kotler, P., Kartajaya, H. and Setiawan, I., (2017), 
Marketing 4.0 Moving from Traditional to Digital
Wiley; 311 Opresnik Management Consulting: 
Opresnik, M. O., Kotler, P. and Hollensen, S. (2017), 
‘Social Media Marketing. A Practioner Guide’, 3rd ed., 
Opresnik Management Consulting, 2019; 311 Springer 
Nature: Backaler, J. & Shankman, P. (2018), Digital 
Influence: Unleash the Power of Influencer Marketing 
to Accelerate Your Global Business, Palgrave 
Macmillan; 313 Elsevier: Verhoef, P.C., Kannan, P.K. 
and Inman, J.J. (2015), From multi-channel retailing to 
omni-channel retailing: introduction to the Special 
Issue on Multi-Channel Retailing, Journal of Retailing, 
91(2): 174-81; 313 The Omnichannel Opportunity: 
Unlocking the power of the connected consumer, 
Deloitte 2014: (Figure 11.13) The Omnichannel Oppor-
tunity: Unlocking the power of the connected con-
sumer, Deloitte 2014; 317 John Wiley & Sons: Kotler, 
P., Kartajaya, H. and Setiawan, I., (2017), Marketing 
4.0 Moving from Traditional to Digital, Wiley; 318-319 
The Financial Times Limited: Gray, S. & Walker, K. 
(2019) How ABB FIA Formula E championship built a 
fan base from scratch, Financial Times, 10 April. © 
The Financial Times Limited 2019. All Rights 
Reserved; 320 The Financial Times Limited: Howlett, 
A. (2019) Fitness trackers enter the pet insurance mar-
ket. Regularly exercised dogs can collar premium dis-
counts for their owners, Financial Times, 27 March. © 
The Financial Times Limited 2019. All Rights 
Reserved; 323 Harvard Business Publishing: 
Christensen, C., Anthony, S.D. and Roth, E.A. (2004), 
Seeing What’s Next: Using the Theories of Innovation 
to Predict Industry Change, Boston, MA: Harvard 
Business School Press; 323 IBM Corporation: IBM tag-
line; 323 Elsevier: Piercy, N.F. (2009a), Market-Led 
Strategic Change: Transforming the Process of Going 
to Market, 4th edn, Oxford: Butterworth-Heinemann; 

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