Marketing Strategy and Competitive Positioning pdf ebook

and Figures 6.10, 6.11 & 6.12) The Financial Times 
Limited: Tom Hancock (2019), Why Ford is stalling in 
China while Toyota succeeds, © The Financial Times 
Limited 2019. All Rights Reserved; 170-171 The 
 Economist Newspaper Limited: From The Economist 
“Why retired people could be ideal customers for self-
driving cars” Print edition, Business Feb 21st 2019; 173 
Pearson Education: Kotler, P.C. (1997), Marketing 

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PUBLISHER’S ACKNOWLEDGEMENTS
Management: Analysis, Planning, Implementation and 
Control, 9th edn, Hemel Hempstead: Prentice Hall 
International; 174 Jay Reno: Jay Reno, Feather Furni-
ture Founder; 174 McGraw-Hill Education: Ries, A. 
and Trout, J. (1982), Positioning: The Battle for Your 
Mind, New York: McGraw-Hill; 176 Taylor & Francis 
Group: Piercy, N.F. and Morgan, N.A. (1993), ‘Strate-
gic and operational market segmentation: A manage-
rial analysis’, Journal of Strategic Marketing, 1, 
123–40; 179 Centaur Media plc: Rogers, C. (2017), The 
Shrinking and Emerging Demographics that Marketers 
need to know, Marketing Week, 13 March; 179 Elaine 
Rogrigo: Danone’s Chief Strategy and Insights Officer, 
Elaine Rogrigo; 181 The Market Research Society: 
(Table 7.1) from Occupation Groupings: A Job Dic-
tionary, 6th ed, 2006. ttps://www.mrs.org.uk/pdf/
occgroups6.pdf. The Market Research Society; 189 
Centaur Media plc: Rogers, C. (2019), Why behaviour 
beats demographics when it comes to segmentation, 
Marketing Week, April 16; 195 The European Market-
ing Confederation: McDonald, M. (2017), Market Seg-
mentation: still the bedrock of commercial success, 
The Marketing Journal, October 17; 196 Laing Henry: 
Laing, H. (1991), Brand Advertising Targeting System, 
London: Laing Henry; 196 Centaur Media plc: Young, 
D. (1996), ‘The politics behind market segmentation’, 
Marketing News, October 21, p. 17; 196 Harvard Busi-