Marketing Strategy and Competitive Positioning pdf ebook

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‘American industry is on the move’ Financial Times, 
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tion: Lambert, D.M., Emmelhainz, M.A. and Gardner, 
J.T. (1996), ‘So you think you want to be a partner?’, 
Marketing Management, Summer, 25–41; 442, 444 
PUBLISHER’S ACKNOWLEDGEMENTS

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Enterprise, New York: Free Press; 444 Emerald Pub-
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77–96; 447 Elsevier: (Table 15.1) Cravens, K., Piercy, 
N. and Cravens, D.W. (2000), ‘Assessing the perfor-
mance of strategic alliances: Matching metrics to strat-
egies’, European Management Journal, 18(5), 529–41; 
449-451 The Financial Times Limited: Wright, R. 
(2014) UPS and FedEx turn focus to consumer behav-
iour, Financial Times, 12 August. © The Financial 
Times Limited 2019. All Rights Reserved; 452 Harvard 
Business Publishing: Martin, R.L. (2010), ‘The execu-
tion trap’, Harvard Business Review, July–August, 
64–71; 452 Harvard Business Publishing: Nayar, V. 
(2010), Employees First, Customers Second: Turning 
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MA: Harvard Business Press; 452-453 The Financial 
Times Limited: Beesley, A. & Rovnick, N. (2018) 
Ryanair cancels flights after strike by pilots and cabin 
crew, Financial Times, 28 September. © The Financial 
Times Limited 2019. All Rights Reserved; 454 Centaur