Marketing Strategy and Competitive Positioning pdf ebook


The Financial Times Limited


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hooley graham et al marketing strategy and competitive posit

The Financial Times Limited: Mallaby, S. (2013), 
‘American industry is on the move’ Financial Times
January 9, p. 13. © The Financial Times Limited 2019. 
All Rights Reserved438 American Marketing Associa-
tion: Lambert, D.M., Emmelhainz, M.A. and Gardner
J.T. (1996), ‘So you think you want to be a partner?’, 
Marketing Management, Summer, 25–41; 442, 444 
PUBLISHER’S ACKNOWLEDGEMENTS


xxi
Simon & Schuster: Quinn, J.B. (1992), Intelligent 
Enterprise, New York: Free Press; 444 Emerald Pub-
lishing Limited: Bensimon, S. (1999), ‘Strategic alli-
ances’, Executive Excellence, 16(10), 9; 445 Emerald 
Publishing Limited: Gummesson, E. (1994), ‘Service 
management: An evaluation and the future’, Interna-
tional Journal of Service Industry Management, 5(1), 
77–96; 447 Elsevier: (Table 15.1) Cravens, K., Piercy, 
N. and Cravens, D.W. (2000), ‘Assessing the perfor-
mance of strategic alliances: Matching metrics to strat-
egies’, European Management Journal, 18(5), 529–41; 
449-451 The Financial Times Limited: Wright, R. 
(2014) UPS and FedEx turn focus to consumer behav-
iour, Financial Times, 12 August. © The Financial 
Times Limited 2019. All Rights Reserved; 452 Harvard 
Business Publishing: Martin, R.L. (2010), ‘The execu-
tion trap’, Harvard Business Review, July–August, 
64–71; 452 Harvard Business Publishing: Nayar, V. 
(2010), Employees First, Customers Second: Turning 
Conventional Management Upside Down, Cambridge, 
MA: Harvard Business Press; 452-453 The Financial 
Times Limited: Beesley, A. & Rovnick, N. (2018) 
Ryanair cancels flights after strike by pilots and cabin 
crew, Financial Times, 28 September. © The Financial 
Times Limited 2019. All Rights Reserved; 454 Centaur 

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