Marketing Strategy and Competitive Positioning pdf ebook

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PUBLISHER’S ACKNOWLEDGEMENTS

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Marketing: Breaking the Bounds of the Function, New 
York: The Free Press; 478 Harvard Business Publishing: 
Shapiro, B.P. (2002), Creating the Customer-Centric 
Team: Coordinating Sales & Marketing, Harvard 
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cial Times Limited: (Figures 16.7 & 16.8) Milne, R. 
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