Marketing Strategy and Competitive Positioning pdf ebook
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hooley graham et al marketing strategy and competitive posit
Competency-Based Strategy, London: International
Thomson Business Press. Barnett, M. (2018), ‘How brands are finally realising the full potential of personalisation’, Marketing Week, November, 13. Barone, M.J., Miyazaki, A.D. and Taylor, K.A. (2000), ‘The influence of case-related marketing on consumer choice: Does one good turn deserve another?’, Journal of the Academy of Marketing Science, 28(2), 248–62. Barwise, P. and Meehan, S. (2004), Simply Better: Winning and Keeping Customers by Delivering What Matters Most, Boston MA: Harvard Business School Press. Bass, F.M. (1969), ‘A new product forecasting model for consumer durables’, Marketing Science, 15(2), 215–27. Batty, R. (2015), ‘Taking a corporate stand against domes- tic violence’, Financial Times, February 12, p. 14. Baumwoll, J.P. (1974), ‘Segmentation research: The Baker vs the Cookie Monster’, in Proceedings, American Mar- keting Association Conference, 3–20. BCG (2019), ‘The most innovative companies 2019’, March 21, https://www.bcg.com/publications/collections/ most-innovative-companies-2019-artificial-intelligence- platforms-ecosystems.aspx, accessed 2019. Beattie, A. (2005), ‘Unchained malady: Business is becom- ing ever more exposed to supplier problems’, Financial Times, August 25, p. 13. Beattie, A. (2008), ‘Tate & Lyle sugar adopts Fairtrade label’, Financial Times, February 23/24, p. 17. Becker-Olsen, K.L., Cudmore, B.A. and Hill, R.P. (2006), ‘The impact of perceived corporate social responsibility 546 REFERENCES on consumer behavior’, Journal of Business Research, 59, 46–53. Bell, E. (1996), ‘“Bastards” are losing out to Mr Clean’, Observer, June 30. Bell, E. (2015), ‘How Red Bull became the world’s most popular energy drink’, Vinepair.com, September 11. Bennett, J. and Ramsey, M. (2011), ‘Ford, Toyota to team on hybrids’, Wall Street Journal, August 23, p. 1. Bensimon, S. (1999), ‘Strategic alliances’, Executive Excel- lence, 16(10), 9. Berfield, S. and Baigorri, M. (2013), ‘Zara’s fast-fashion edge’, Bloomberg Businessweek, November 15, www. businessweek.com/articles/2013-11-14/2014-outlook- zaras-fashion-supply-chain-edge, accessed 2019. Berman, D. (2012), ‘Google’s challenge: A Motorola strat- egy’, Wall Street Journal, April 11, p. 21. Berner, R. (2005), ‘Can Walmart fit into a white hat?’, Busi- nessWeek, October 23, pp. 73–5. Bernhardt, D. (ed.) (1993), Perfectly Legal Competitor Intel- ligence, London: Pitman Publishing. Bernoth, A. (1996), ‘Companies show they care’, Sunday Times, December 8. Berry, L.L. and Parasuraman, A. (1991), Marketing Services: Competing Through Quality, New York: The Free Press. Berstell, G. and Nitterhouse, D. (2005), ‘Letting the cus- tomer make the case’, Strategy and Innovation, March– April, 3–6. Birchall, J. (2010), ‘Open innovation powers growth’, Finan- cial Times, December 28, p. 10. Birchall, J. (2010), ‘P&G goes online to compete for sales’, Financial Times, May 20, p. 20. Black, H. (2015), ‘Loyal customers leaving Barclays after being told they’re too poor’, Daily Mail, February 11, p. 41. Blas, J. and Wiggins, J. (2007), ‘Surge in biofuel production pushes up food prices’, Financial Times, July 16, p. 7. Bohr, N. (1991), as quoted in H. Rosovsky, The University: An Owners’ Manual, New York: W.W. Norton & Com- pany, p. 147. Bonoma, T.V. (1985), The Marketing Edge: Making Strat- Download 6.59 Mb. Do'stlaringiz bilan baham: |
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