Marketing Strategy and Competitive Positioning pdf ebook
Download 6.59 Mb. Pdf ko'rish
|
hooley graham et al marketing strategy and competitive posit
vard Business Review, July, 96–103.
Grant, J. (2005), ‘Mr Daley’s mission: To reach 6bn shop- pers and make money’, Financial Times, July 15, p. 32. Grant, J. and Foster, L. (2005), ‘McDonald’s woos its “burger flippers”’, Financial Times, April 15, p. 29. Grant, R.M. (1995), Contemporary Strategy Analysis, 2nd edn, Cambridge, MA: Basil Blackwell. Gratton, L. (2007), Hot Spots: Why Some Companies Buzz With Innovation – And Others Don’t, Harlow: FT/Prentice Hall. Green, J. (2013), ‘The new Willy Loman survives by stay- ing home’, Bloomberg BusinessWeek, January 14–20, pp. 16–18. Green, P., Carroll, J. and Goldberg, S. (1981), ‘A general approach to product design optimisation via conjoint analysis’, Journal of Marketing, 43, 17–35. 553 REFERENCES Green, P.E., Carmone, F.J. and Smith, S.M. (1989), Multidi- mensional Scaling: Concepts and Applications, Boston, MA: Allyn and Bacon. Greene, J., Carey, J., Arndt, M. and Port, O. (2003), ‘Rein- venting corporate R&D’, BusinessWeek, September 22, pp. 72–3. Greenley, G.E. and Foxall, G.R. (1996), ‘Consumer and non- consumer stakeholder orientation in UK firms’, Journal of Business Research, 35, 105–16. Greenley, G.E. and Foxall, G.R. (1997), ‘Multiple stakeholder orientation in UK companies and the implications for company performance’, Journal of Management Stud- ies, 34, 259–84. Greyser, S.A. (1997), ‘Janus and marketing: The past, present and prospective future of marketing’, in D.R. Lehmann and K.R. Jocz (eds), Reflections on the Futures of Marketing, Cambridge, MA: Marketing Sci- ence Institute. Griffiths, B. (2014), ‘Glaxo fined £297m as bribery probes go on’, Daily Mail, September 20, p. 107. Griffiths, B. (2014), ‘GSK hurt by sales collapse in China’, Daily Mail, October 24, p. 85. Grönroos, C. (1994), ‘From marketing mix to relationship marketing: Towards a paradigm shift in marketing’, Man- agement Decision, 32(2), 4–32. Grow, B., Hamm, S. and Lee, L. (2005), ‘The debate over doing good’, BusinessWeek, September 5/12, pp. 78–80. Gubman, E.L. (1995), ‘Aligning people strategies with cus- tomer value’, Compensation and Benefits Review, 27(1), 15–22. Gulati, R., Sytch, M. and Mehotra, P. (2007), ‘Preparing for the exit: When forming a business alliance, don’t ignore one of the most crucial ingredients: How to break up’, Wall Street Journal (Special Report), March 3, R1. Gummesson, E. (1987), ‘The new marketing – developing long-term interactive relationships’, Long Range Plan- ning, 20(4), 10–20. Gummesson, E. (1990), The Part-Time Marketer, University of Karlstad, Research Report, 90(3). Gummesson, E. (1994), ‘Service management: An evalu- ation and the future’, International Journal of Service Industry Management, 5(1), 77–96. Gummesson, E. (2008), Total Relationship Marketing, 3rd edn, Oxford: Butterworth-Heinemann. Gupta, A.K., Raj, S.P. and Wilemon, D. (1986), ‘A model for studying R&D/marketing interface in the product innova- tion process’, Journal of Marketing, 50, 7–17. Haeckel, S. (1997), ‘Preface’, in D.R. Lehmann and K.R. Jocz (eds), Reflections on the Futures of Marketing, Cambridge, MA: Marketing Science Institute. Hagel, J. (2016), ‘Strategy made simple, the three core strat- egy questions’, The Journal of Marketing, October, 27. Hagel, J. III and Seely-Brown, J. (2005), The Only Sustain- Download 6.59 Mb. Do'stlaringiz bilan baham: |
Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©fayllar.org 2024
ma'muriyatiga murojaat qiling
ma'muriyatiga murojaat qiling