Marketing Strategy and Competitive Positioning pdf ebook
Download 6.59 Mb. Pdf ko'rish
|
hooley graham et al marketing strategy and competitive posit
Financial Times, September 6/7, p. 4.
Rigby, E. and Felsted, A. (2010a), ‘Alliance Boots and P&G sign deal on European skincare business’, Financial Times, May 8–9, p. 17. Rigby, E. and Felsted, A. (2010b), ‘Pessina to boost Alliance Boots skincare brands’, Financial Times, April 27, p. 19. Robertson, D.C. and Nicholson, N. (1996), ‘Expressions of corporate social responsibility in UK firms’, Journal of Business Ethics, 15(10), 1,095–106. Robinson, S.J.Q., Hichens, R.E. and Wade, D.P. (1978), ‘The directional policy matrix – tool for strategic plan- ning’, Long Range Planning, 11(3), 8–15. Roch, J. and Mosconi, E. (2016), ‘The use of social media tools in the product life cycle phases: A systematic lit- erature review’, 49th Hawaii International Conference on System Sciences. Rogers, C. (2017), ‘The shrinking and emerging demo- graphics that marketers need to know’, Marketing Week, March 13. Rogers, C. (2018), ‘How direct-to-consumer brands are reshaping marketing’, Marketing Week, August 20. Rogers, C. (2018), ‘Iceland’s banned Christmas ad is a fes- tive masterstroke’, Marketing Week, November 13. Rogers, C. (2019), ‘Why behaviour beats demographics when it comes to segmentation’, Marketing Week, April 16. Rogers, E.M. (2003), Diffusion of Innovations, New York: The Free Press. Rouzies, D., Anderson, E., Kohli, A.K., Michaels, R.E., Weitz, B.A. and Zoltners, A.A. (2005), ‘Sales and mar- keting integration: A proposed framework’, Journal of Personal Selling & Sales Management, 25(2), 113–22. Rowe, A.J., Mason, R.D., Dickel, K.E. and Synder, N.H. (1989), Strategic Management: A Methodological Approach, 3rd edn, Wokingham: Prentice Hall. Rowley, T.J. (1997), ‘Moving beyond dyadic ties: A network theory of stakeholder influences’, Academy of Manage- ment Review, 22, 887–910. RSA (1994), Tomorrow’s Company: The Role of Business in a Changing World, London: RSA (Royal Society for the Encouragement of Arts, Manufactures and Commerce). Rudd, J.M., Greenley, G.E., Beatson, A.T. and Lings, I.N. (2008), ‘Strategic planning and performance: Extending the debate’, Journal of Business Research, 61(2), 99–108. Rushe, D. (2007), ‘Starbucks stirs up a storm in a coffee cup’, Sunday Times, March 2, 3.7. Rust, R.T. and Zahorik, A.J. (1993), ‘Customer satisfaction, customer retention and market share’, Journal of Retail- ing, 69(2), 193–215. Sabnis, G. and Grewal, R., ‘Competition and its implications for marketing strategy’, in V. Shankar and G.S. Carpen- ter (eds) (2012), Handbook of Marketing Strategy, Chel- tenham: Edward Elgar Publishing Ltd, Chapter 5. Sales Educators, The (2006), Strategic Sales Leadership: Breakthrough Thinking for Breakthrough Results, Mason, OH: Thomson. Salmon, A.-M. (1997), ‘Transforming a brand with energy: Lucozade in sickness and in health’, British Brands, 4(Summer), 3. Sammuels, G. (1994), ‘CD-ROM’s first big victim’, Forbes, February 28, pp. 42–4. Sarkar, C. and Kotler, P. (2019), ‘Ecosystem marketing: The future of competition’, The Marketing Journal, February 21. Saunders, J.A. (1990), ‘Brands and valuations’, International Journal of Forecasting, 8(2), 95–110. Saunders, J.A. (1999), ‘Cluster analysis’, in G.J. Hooley and M.K. Hussey (eds), Quantitative Methods in Market- ing, 2nd edn, London: International Thomson Business Press. Saunders, J., Stern, P., Wensley, R. and Forrester, R. (2000), ‘In search of the lemmus, lummus: An investi- gation into convergent competition’, British Journal of Download 6.59 Mb. Do'stlaringiz bilan baham: |
Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©fayllar.org 2024
ma'muriyatiga murojaat qiling
ma'muriyatiga murojaat qiling