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Raqobatchining kuchli tomonlariga qarshilik ko‘rsatish yoki ulardan o‘zib ketishga qaratilgan harakatlar.
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Raqobatchining zaif tomonlaridan foydalanishga qaratilgan harakatlar.
Bir nechta frontlarda bir vaqtda hujumga o‘tish.
Egallanmagan bo‘shliqlarni egallash.
Partizan urushi.
Hujumkor strategiyaning oltita asosiy turi ajratiladi:
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Zarbalar.
Raqobat ustunligi
Raqobat ustunligini himoya qilish uchun mudofaa strategiyalaridan foydalanish. Raqobat bozorlarida barcha firmalar raqobatchilar
uyushtiradigan hujumlarning obyektlari bo‘lishi mumkin. Hujumlar xuddi eski, amaldagi firmalar tomonidan bo‘lganidek, yangi
firmalar tomonidan bo‘lganidek, yangi firmalar tomonidan ham
bo‘lishi mumkin. Himoyaviy strategiyaning maqsadi xujumga
uchrash xavfini kamaytirish yoki ularni eng kam yo‘qotish bilan 
o‘tkazib yuborish. Ximoya strategiyasi kompaniyaning raqobat 
ustunligini kuchaytirmasa ham, raqobat pozitsiyasi atrofida
mudofaa inshootlarini tashkil etish va raqobat ustunligini saqlab
qolish imkonini beradi.
Raqobat ustunligini himoya qilishning bir qancha yo‘llari mavjud. Ulardan biri - raqobatchilarning sozlangan harakatlarni
boshlashlari uchun xalal berish. Bunday yondoshuv quyidagi asosiy qadamlarni ko’zda tutadi:
1.Bo'sh bozor uyalarini to‘ldirish uchun mahsulot nomenklaturasini kengaytirish. 2.Raqobatchilar ega bo‘lgan yoki ega bo’lishi mumkin bo‘lgan modellar va maxsulotlar sortlarini ishlab chiqish. 3.Pastroq narxlarda raqobatchilarning maxsulotlariga yaqin modellarni taklif etish. 4.Raqobatchilarni vositachi va distribyuterlarning taqsimlash tarmog‘idan siqib chiqarish uchun ular bilan shartnomalar imzolash. 5.Vositachilar va distribyuterlar boshqa ta’minotchilar bilan aloqa bog‘lashlariga xalal berish uchun ularga sezilarli skidkalarni 
kafolatlash. 6.Iste’molchilarni bepul yoki past narxlarda oqitishni taklif etish. 7.O‘z mahsulotiga iste’molchilar talabini saqlab qolish uchun choralar ko‘rish. 8.Kreditga sotish hajmlarini oshirish. 9.Butlovchi qismlar yetkazib berish vaqtini qisqartirish. 10.Muqobil texnologiyalarni patentlash. 11.Xususiy nou-xaularni himoyalash. 12.Eng yaxshi ta’minotchilar bilan eksklyuziv kontraktlar imzolash. 13.Raqobatchilarni yakinlashtirmaslik uchun xom ashyolarni katta xajmlarda sotib olish. 14.Raqobatchilar bilan ishlaydigan ta’minotchilardan voz kechish. 15.Tovarlar va raqobatchilar xarakatlarni doimo nazorat qilib turish.
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