Method of focal objects is technique

5. The essence of the method
The essence of the Method of focal objects is to put the object that is improved in the focus of attention and transfer to it the new properties of randomly selected objects. New combinations are developed using the method of free associations. Selected unusual combinations can lead to productive ideas to perfect the focal object.
6. Procedure and steps
Step 1. Select the object focal point for improvement
Step 2. Select 3-5 random objects (nouns), opening at random encyclopedia, dictionary, book or newspaper. Preference is given to words from areas as far from the focal object.
Step 3. To write out for each of the random objects several (5-7) characteristic, unique properties, functions and attributes (adjectives).
Step 4. Transfer the obtained properties and attributes of the selected object to the object focal point and record new combinations.
Step 5. Develop each of the obtained combinations through the free associations and record all emerging interesting ideas.
Step 6. Evaluate new ideas and select the most effective from the point of view of novelty, originality, efficiency and feasibility.
7. Advantages
1. Universality of the method, invariance for solving a wide range of tasks from object improvement, to writing articles.
2. Simplicity and ease of use and mastering of technique.
3. The method is an effective way of developing imagination and associative, non-standard thinking.