6
IMPRESSION FORMATION AND
IMPRESSION MANAGEMENT
Unit Structure:
6.0 Objectives
6.1
Introduction
6.2
Impression Formation and Impression Management defined
6.3 Research
by
Solomon Ash on Central
and Peripheral Traits
in Impression Formation
6.4
How Quickly are First Impressions Formed? and the Role of
Schemas in
Shaping First Impressions
6.5
Cognitive Approach to Impression Formation
6.6 Impression
Management
6.7 Impression Management by Marginalized Persons: The
Case
of Hijras In India
6.8 Questions
Impression formation and impression management are two
important topics within social perception.
They are concerned with
ways in which we influence others and help them to form
impressions about ourselves. We also behave in ways so as to
alter other’s
perception, generally in more positive ways towards
ourselves.
6.0 OBJECTIVES
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