Microsoft Word Chapter 1 done doc

Conformity and Group Size :  
Group size has the important effects on the tendency to 
conform i.e., the size of the influencing group. We are likely to 
conform to the opinion held by the group if the number of group 
members holding the same opinion is large i.e., group size is large. 
However, there is interesting finding which says that 
conformity increases with group size up to about three members, 
but then seems to level off. The possibility for this may be that 
subject conclude that group members are not expressing individual 
views but are actually working together to influence them. When too 
many people agree, therefore, this may be perceived as a signal 
and tendency to be cautious while conforming. 
Descriptive and Injunctive Norms :
Descriptive norms are ones indicating what most people do 
in a given situation. They influence behaviour by informing us about 
what is generally seen as effective or adaptive behaviour in that 
situation. e.g., witnessing somebody blow out the cigarette before 
entering in to bus. 
In contrast, injunctive norms specify what ought to be done- 
what is approved or disapproved behaviour in a given situation. 
e.g., a instruction displayed in the bus “Smoking is prohibited in the 
public places”. 
The Bases of Conformity: Why We Often Choose to “Go 
Along’-and What Happens after We Do : 
 
One of the basic question concerning group is as to what 
makes people to choose to go along with social rules or 
expectations instead of resisting them? The answer is primarily 
types of two needs possessed by all human being-the desire to be 
liked or accepted by others and the desire to be right and also the 
cognitive processes that lead us to view conformity as fully justified 
after it has occurred. Here are some of the tactics to make people 
conform to our opinions, decisions. 

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