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Major functions of the TV
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Translation Studies
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- TV as a glamour medium
Major functions of the TV
The area of news and information is an important aggressive, and prestige building division of the television-radio programming structure. Many types of programmes are provided. One is the regular newscast, giving 5 to 60 minutes or longer summaries of happenings in the community, nation, and the world. A second area is the background and interpretation programme. It may be a newscaster's straight presentation of facts, a panel 118 discussion, an interview, or a documentary. Another category for journalists in broadcasting is the extraordinary news event, such as Soviet-American 'handshake' in space or the assassination of a prominent figure in public life. During these times, regular commercial programmes are dispersed with to permit immediate news coverage. Under strong pressure the reporter must give facts and interpretation instantly, with no opportunity for editing. The revolution in communications technology while Improving the quality of news programming, also has put broadcasters in a better financial position in covering news as well as in other operations, high-quality magnetic-strip sound on film, satellite communication, instant-replay techniques, portable films and tape equipment, the use of high-speed jet aircraft to transport tape or film, and efficiently packaged, high capacity switching gear that simplifies the problem of television pickup from almost any major point in the World. TV as a glamour medium We watch on TV some of the events like glittering personalities, international conferences, sports meets and festivals, fashion shows and banquets, travel and interviews with world leaders, bold and beautiful personalities as well as rich and famous people. The great convenience of watching all this, sitting back at home, adds to its glamour. The facility of watching almost round the dock enhances the glamour appeal still more. Because of its glamour, TV has why been called the magic box. All sorts of people at all sorts of times, almost magically, seem to be appearing on the times, almost magically, seem to be appearing on the screen from within the box. It has also been called a toy, a toy with which adults get fascinated like the child's toy which fascinates the child. Incidentally, some critics have also called it an idiot box. Perhaps, TV "idiotically" churns out at all sorts of programmes, good, bad and indifferent watchable and unwatchable. Very few can resist the glamour and magic of TV. It has a habit of attracting people to the print of addiction. Tele - addiction, in fact has become the greatest addiction of our times, if most people including the children, the young, the adults and the old; sitting only the TV set has become a second nature with them. Because of addiction to TV, people are not in a mood to welcome any visitors, especially when they are watching prime time shows or popular serials, matches or movies. That is why some critics have called TV an unsocial, even anti social medium. TV brings theatre and cinema auditorium to the living room. Stage drama has become drawing room theatre. Film drama too has become drawing room cinema auditorium. Fewer people now go to witness stage performances. Also fewer people go to the cinema theatre for movie. Since TV is watched by the young and old numbers of the family sitting together, the tele-subjects have to be tune with the culture of the particular society in our country the subjects must be treated with restraint. They must respect our cultural heritage. They should not be very explosive or provocative. TV advertisements of programmes sponsored by business can reach terms of millions of people. No newspaper can even dream of reaching out to such large numbers. |
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