Microsoft Word Revised Syllabus Ver doc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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115 
LESSON - III 
ASPECTS OF ELECTRONIC MEDIA 
Television has become the most pervasive medium in most countries to-day. But 
radio and film were born much before TV came on the scene. Till the close of the 19th 
century for about 2500 years, the stage provided the forum for mass contact. The stage was a 
live medium, with line performers, with speakers and actors confronting line audiences. 
There was instant feedback. But the audience was small, at best, a few thousand people. On 
1896 came the film, in which the performance was caught by the camera and preserved on 
the celluloid. It could be shown again and again without any variation to different audiences. 
So, the film should reach vast masses. Till 1927, it was the era of the silent filia. In 1927, 
sound was added to the film, we got talking films or talkies. In India, the first talkie was 
released in 1931. The 1920 witnessed the coming of radio broadcasting in many countries 
including India. The silent film had no ears. Now, the new medium, radio had no eyes. And, 
yet both media excited the people. Lack of ears was limitation and a challenge for the silent 
film. Lack of eyes was a limitation and a challenge for the radio. But both film and radio 
converted the challenge into as opportunity. That was accomplished through creative 
imagination of talented men. In the 1930's the television made its bow in the west. Its true 
development took place after the Second World War. In India, the new glamour medium 
came in 1959. Today, TV pervades the life of people in most nations. It has become a very 
powerful medium of information, education and entertainment. Like the film and the radio, 
TV has its unique process of communication and psychology of reception. All the three 
media have their relevance and utility.
Radio and TV act called the electronic media because they are electronically operated. 
Today, they are the supreme media of mass communication; leaving the other media for 
behind no other medium can reach hundreds of thousands of people with such speed as the 
broadcast media of radio and TV.
Radio
Radio is a sightless or a viewless medium: In radio, the performer does not see his 
audience (called listener) and the listeners cannot see the performer, the talker, the actor etc. 
That is why radio is sometimes called the blind medium. Since, it is a blind or sightless 
medium, the performer (announcer, news reader, discussant, narrator, etc.) has creativity. But 
the performed must spark of the imagination of the listeners with expressive performance or 
communications. It is an exclusive medium of the sound.
It is an aural auditory medium, a medium of the ear. There are three elements of a 
radio broadcast. They are the spoken work, music and sound effects. They are all sounds 
carried on the air waves to the listener. To be acceptable all these sounds must be pleasant 
and expressive for the ears of the listener. They must be artistically integrated or mixed or 
mixed to provoke the imagination of the listener. Otherwise, the intention of the broadcast 
would be defeated. Radio is a medium of the voice. The performer can use only his voice in a 
broadcast. The producer mixes his voice with music and sound efforts.

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