Microsoft Word Revised Syllabus Ver doc

Magazines
Much communication of ideas, information and attitudes among the modern people is 
carried on through magazines. Thousands of periodicals fall within two categories. They 
range from the slick-paper; form colour monthly with circulations in the millions down to the 
small, special interest quarterly that, though virtually unknown to the general public may 
have very strong influence within its field.
The magazine exists to inform, entertain, and influence its readers editorially and put 
before them advertising messages of national or regional scope with a few exceptions, this 
outlook is national rather than local. Magazines never appear more frequently than once a 
week; thus, they have more time to dig into issues and situations than the daily newspapers, 
and consequently they have a better opportunity to bring events into focus and interpret their 
meaning.
Some are published likely for their entertainment value and are loaded with material 
of little consequence. Others deal entirely with a serious investigation of contemporary 
problems, and many combine entertainment arid service material., with reporting and 
interpretation. The magazine, with its more durable cover and bound pages, has a semi 
permanence the newspaper lacks. Magazines such as National Geographic often are kept 
around a home for years, or passed from hand to hand. They are halfway between newspapers 
and books in this regard and also in content. Broadly speaking, the magazine examiners a 
situation from the middle distances, and the book examines it from the higher ground of 
historical perspective.
There is another basic difference between newspapers and magazines. A newspaper 
must appeal to an entire community and have a little of everything for almost everybody. 
With a few exceptions, like the Wall street Journal, a newspaper cannot be aimed at a single 
special interest group and survive. Yet hundreds of successful magazines are designed for 
reading by such limited-interest groups as gasoline station operators dentists, poultry farmers 
and model railroad fans. Therein lies the richness of diversity that makes the magazine field 
so attractive to many editorial workers.
Books
Books are a medium of mass communication that deeply affect the lives of many. 
They convey much of the past, help us understand ourselves and the world we live in, and 
enable us to plan better for the future. Books are a significant tool of our educational process. 
And they provide entertainment for people of every age.
The nation's educational, business, professional and social life could not survive long 
without books. Judge and attorneys must examine law tomes continually; doctors constantly 
refer to the repositories of medical wisdom and experience; governmental officials must 
remain aware of all the ramifications of legislative fiat. Teachers and pupils alike find in text 
books the most knowledge of history, philosophy, the sciences, literature and the social 
sciences accumulated throughout the ages. Men and women of every walk of life read to keep 

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abreast of a fast-changing world; to find inspiration, relaxation, and pleasure; and to gain 
knowledge. Books, without doubt, explain and interpret virtually every activity.
Creative writing has been one of the principal hallmarks by which each succeeding 
world civilization has been measured; the works of Plato and Aristotle, for example, both 
reflected and refined the quality of early Greek life. Social historians long have examined the 
creative literature as well as the factual records of a civilization in their efforts to reconstruct 
the life of the people of a particular time and place.
Whether they are paperbacks or hard-cover volumes printed on quality paper, books 
provide a permanence characteristic of no other communications medium. The newspaper 
reporter and the radio-television commentator write and speak in the main to our ephemeral 
audience. Those who write for magazines may anticipate longer life for their messages. 
Books, however, such as the superb copies of the Bible produced by Gutenberg in the 
fifteenth century, live always.
For the mass communicator, books and book publishing perform several important 
functions. They not only serve as wellsprings of knowledge, but through translation and 
reprinting book publishing may convey vital ideas to billions of people throughout the world. 
And in the publishing trade itself the journalist may find a rewarding outlet in editing and 
promoting the distribution of books.
Because of the relative slowness of writing, editing and publishing a manuscript, lack 
of characteristic of immediacy possessed by other media in conveying messages to the public. 
What may be lost in timeliness, however, is often more than compensated for by the extreme 
care possible in checking facts, attaining perspective, and rewriting copy for maximum 
effectiveness. This sustained, systematic exposition of a story or of an idea, (with the reader's 
can committing opportunity to reread, underscore, and study at leisure) is afforded only by 
books among all the media of communication.