Microsoft Word Revised Syllabus Ver doc

Characteristics of Print Media
Newspaper
Newspapers have undergone a fundamental change in the past two decades. Their 
traditional goals and styles of news coverage have been redirected. Their methods of 
production, once so laborious, have now been fitted to the newest technology. Production 
methods are changing so rapidly in the era of the computer that even the most progressive 
publishers and editors are uncertain of what further improvements are coming. The switch 
from printing with lead plates in a system more than a century old to one employing laser 
beams and perhaps no printing plates at all challenges and fascinates the best minds in a 
business long known for attracting tough, re-silent people. Despite these changes in 

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techniques, however, the fundamental role of newspapers remains unaltered. They continue 
to be the written record of contemporary civilization. 
Newspaper work is an adventure, so full of fresh experiences that men and women 
who have been in it for years still come to work with a subconscious wonder about what 
unexpected developments the day will bring. It is based upon a firmly disciplined routine, 
because "getting the paper out" on time is paramount, and this can be done only if a definite 
work pattern exists in all departments.
The contemporary news paper has three fundamental functions and several secondary 
ones. The basic ones are these: (1) to inform readers objectively about what is happening in 
the community, country and world (2) to comment on the news in order to bring these 
developments into focus; and (3) to provide the means whereby persons with goods and 
services to sell can advertise their wares. The newspaper's less vital roles are these: (1) to 
campaign for desirable civic projects and to help eliminate undesirable conditions; (2) to give 
readers a portion of entertainment through such devices as comic strips, cartoons, and special 
features; (3) to serve readers as a friendly counsellor, information bureau and champion of 
their rights.