Microsoft Word Revised Syllabus Ver doc

Pamphlets 
A name applied to an ephemeral publication, occasional and not periodical, 
commonly, discussing some question of public or special interest at the time. There are thus 
two distinct classes of pamphlets, the one addressed to the general public, and discussing 
some question of immediate though probably of temporary interest. Political pamphlets are 
from the type of this class. The other is addressed to a special class of readers, and discusses 
something connected with their particular interests or pursuits. Pamphlets of both classes are 
now to a great extent superseded by the opportunities, of discussion afforded by regular 
periodical literature. They however, serve many important uses. Pamphlets have at various 
times since the introduction of printing exercised a very important influence, in all time of 
political and religious excitement pamphleteers have been both numerous and vehement. 
Periodicals
Periodicals, serial publications, exclusive of newspapers, appear at regular intervals. 
The may be published as frequently as semi weekly or as seldom as semi-annually. Weekly 
news magazines are differentiated from newspapers by their typical magazine format, which 
is characterized by a smaller page size, a lack of distinctive newspaper headlines, and usually 
a cover and binding. In type, periodicals range from scholarly annuals and journals to popular 

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illustrated magazines. In general, the term "magazines" is employed to designate a periodical 
appealing to the general public rather than to a particular class of readers.
Advertising
The encyclopaedia Britannica defines advertisement as "a form of paid announcement 
intended to promote the sale of a commodity or service, to advance an idea or to bring about 
some other affect desired by the advertiser". The American Marketing Association has 
defined advertisement as "any paid form of non-personal presentation and promotion of 
ideas, goods or services by an identified sponsor". In other words, advertisement is paid use 
of any channel of communication - Radio, television, film, press, etc. to identify, explain or 
to urge the use or adoption of a product, service or idea.