Microsoft Word Revised Syllabus Ver doc

General organization of Newspapers
No matter what their size, newspapers have a common organization. Each has five 
major departments; editorial, which gathers prepares the news, entertainment, and opinion 
materials, both written and illustrated; advertising which solicits and prepares the commercial 
messages addressed to readers; production, which turns the editorial materials and 
advertisements into type and prints the newspapers; Circulation, which has the task of selling 
and delivering the newspapers to the readers; and business, which oversees the entire 
operation.
The goal of newspaper stories is to present a report of an action in easily 
understandable language that can be comprehended by a mass audience of different 
educational levels. Simplicity of writing is emphasized. If newspapers are to fill their role of 
communicating to the mass of the population, they cannot indulge in writing styles and 
terminology so involved that many readers cannot comprehend them. The best newspaper 
reports are those who can accurately present complex situations in terms that are easily 
understood by the majority of their readers.
Newspaper advertising is divided into two types, display and classified. The former 
ranges from inconspicuous one-inch notices to multiple-page advertisements in which 
merchants and manufacturers proclaim their goods and services. Classified advertisements 
are the small-print, generally brief announcements packed closely, together near the back of 
the paper; they deal with such diverse topics as help wanted, apartments for rent, used 
furniture and automobiles for sale, and personal notices. On almost all newspapers except the 
very smallest, display and classified advertising are handled by different staffs. Most 
newspapers receive about three fourths of their income from advertising and one-fourth from 
circulation. 
The staff set-up of all newspapers is basically the same, although naturally the larger 
the newspaper, the more complex its staff alignments. The top person is the publisher, who in 
many cases is also the principal owner of the newspaper. On some papers the publisher's 
decisions on all matters are absolute, whereas in other instance a board of directors 

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establishes policy. The publishers task is to set the newspaper's basic editorial and 
commercial policies and to see that they are carried out efficiently by the various department 
heads.