Microsoft Word Revised Syllabus Ver doc

Television
Television is an audio-visual medium. We have seen that radio is a medium of the 
sound only. TV has both sound and sight. But TV should not be taken as radio with right 
Radio and TV are different media with different grammar, different vocabulary, different 
mechanism and dynamics. TV and radio are uniquely different from each other all along the 
line. Their broadcasts, right from conception down to reception are different A "radio 
broadcast" is uniquely Radiophonic or radiogenic. And, a TV broadcast is uniquely telegenic.
TV is audio-visual but predominantly visual, proportionately much more visual than 
audio. A TV broadcast is conceived and produced and received in audio/visual terms. A radio 
broadcast is conceived, produced and received entirely in terms of sound, for the ear only. A 
TV broadcast directly affects two senses; simultaneously, those of hearing and seeing. It is 
more effective than the radio broadcast. Radio is a ‘unisense’ medium affecting only one 
sense, hearing TV broadcasts can have greater effect or influence on the receiver of the 
broadcast, call the viewer. The potential of TV to have greater effect or impact is because, 
according to psychologists, the eye absorbs much more than the ears can.
TV has borrowed certain features from the earlier media of communication like the 
stage, the film and the radio. But it has so mixed up these borrowed features as to make 
something uniquely different, uniquely its very own. For example, from the stage it has 
borrowed movement, from the film the camera, from the radio the microphone. But TV has 
integrated all these into a whole that marks TV uniquely new medium, different from all 
other media, thoroughly telegenic. In nature, in idiotic of expression in conditions of 
reception, in its arithmetic of communication, it is different from the other three media.
TV is a supreme medium of mass communications will respect to 'reach' with the 
support of the satellite technology to-day, it can reach all the corners of the globe. As 
Mcluhan, the prophet of media communication, said, TV has turned world into a global 
village in respect of communication of information and ideas and thought exchange. The TV 
camera, to-day goes to the planets, it goes under the earth and it's the sea and throws light on 
the dark areas of knowledge about our world, the universe, and the total environment. It has 
bought about an information revolution and has turned our society into an information 
society. 
Because of its reach, TV has widened the mental horizons of man. It has the potential 
of humanizing knowledge. The man can be educated to feel as a citizen of the world. He can 
be educated by TV to look at the entire environment sympathetically and to think of itself as 
a part of it. TV has a great potential for imparting fruitful lessons on the world education to 
mankind. Things that few might believe otherwise become effectively truer than these that 
one reads in the print medium or listener to on the radio or learns through hearsay or word of 
mouth.