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Major functions of the TV


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Bog'liq
Translation Studies

Major functions of the TV
The area of news and information is an important aggressive, and prestige building 
division of the television-radio programming structure. Many types of programmes are 
provided. One is the regular newscast, giving 5 to 60 minutes or longer summaries of 
happenings in the community, nation, and the world. A second area is the background and 
interpretation programme. It may be a newscaster's straight presentation of facts, a panel 


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discussion, an interview, or a documentary. Another category for journalists in broadcasting 
is the extraordinary news event, such as Soviet-American 'handshake' in space or the 
assassination of a prominent figure in public life. During these times, regular commercial 
programmes are dispersed with to permit immediate news coverage. Under strong pressure 
the reporter must give facts and interpretation instantly, with no opportunity for editing.
The revolution in communications technology while Improving the quality of news 
programming, also has put broadcasters in a better financial position in covering news as well 
as in other operations, high-quality magnetic-strip sound on film, satellite communication, 
instant-replay techniques, portable films and tape equipment, the use of high-speed jet aircraft 
to transport tape or film, and efficiently packaged, high capacity switching gear that 
simplifies the problem of television pickup from almost any major point in the World.
TV as a glamour medium
We watch on TV some of the events like glittering personalities, international 
conferences, sports meets and festivals, fashion shows and banquets, travel and interviews 
with world leaders, bold and beautiful personalities as well as rich and famous people. The 
great convenience of watching all this, sitting back at home, adds to its glamour. The facility 
of watching almost round the dock enhances the glamour appeal still more.
Because of its glamour, TV has why been called the magic box. All sorts of people at 
all sorts of times, almost magically, seem to be appearing on the times, almost magically, 
seem to be appearing on the screen from within the box. It has also been called a toy, a toy 
with which adults get fascinated like the child's toy which fascinates the child. Incidentally, 
some critics have also called it an idiot box. Perhaps, TV "idiotically" churns out at all sorts 
of programmes, good, bad and indifferent watchable and unwatchable.
Very few can resist the glamour and magic of TV. It has a habit of attracting people to 
the print of addiction. Tele - addiction, in fact has become the greatest addiction of our times, 
if most people including the children, the young, the adults and the old; sitting only the TV 
set has become a second nature with them. Because of addiction to TV, people are not in a 
mood to welcome any visitors, especially when they are watching prime time shows or 
popular serials, matches or movies. That is why some critics have called TV an unsocial, 
even anti social medium.
TV brings theatre and cinema auditorium to the living room. Stage drama has become 
drawing room theatre. Film drama too has become drawing room cinema auditorium. Fewer 
people now go to witness stage performances. Also fewer people go to the cinema theatre for 
movie.
Since TV is watched by the young and old numbers of the family sitting together, the 
tele-subjects have to be tune with the culture of the particular society in our country the 
subjects must be treated with restraint. They must respect our cultural heritage. They should 
not be very explosive or provocative. TV advertisements of programmes sponsored by 
business can reach terms of millions of people. No newspaper can even dream of reaching out 
to such large numbers.


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