Multi level practice test part transportation

catchy (memorable) tune.
I think the aim of this ad was to leave a big impression on the audience 
and to make the products seem more appealing (desirable) to 
them. I also think they are trying to traumatize (scare) the audience 
so that whenever they hear that tune, they will think of Blue 
Electronics.
I think the advert is impressive because the company is deliberately 
(intentionally) trying to influence and attract people’s attention, and 
they do so by trying to present the household appliances as something 
special, and kind of like a useful friend for everyone I guess.

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I think older people probably won’t enjoy these kinds of advertisements 
because they tend to prefer more informative, serious kind of ads, 
whereas the younger generation seems to be amused about this kind 
of advertisement. Since I’m young, I’ll always remember this ad 
because it made me laugh a lot.
PART 3 
1. What makes an advertisement effective? 
Answer: There are a number of facts that makes an advertisement effective. 
To begin with, the advertisement on a particular product has to be absolutely 
relevant and specific on its message while also describing at the same time 
what exactly set the product apart from others in terms of its benefits. 
Besides, for an advertisement to be effective, the language or the wording has 
to be unique to the target audience, based on their age, gender, race, culture, 
religion and geographic location. Finally, the advertisement should include a 
clear “call for action” such as asking to buy the product or contact. 
2. What is the purpose of advertising? 
Answer: For a given market segment, there are six main purposes of an 
advertisement, which include informing the consumers about a certain product 
and convince customers, changing the belief about a certain brand, enhance 
the image of the company, point out and create a need for products or 
services, generating new direct sales and announce new products and 
programs. Some advertisements may also want to demonstrate new uses for 
established products and send a reminder to use an existing product.