Nike is an American multinational corporation that designs, develops, and sells athletic footwear, apparel, equipment, and accessories

Nike

Nike is an American multinational corporation that designs, develops, and sells athletic footwear, apparel, equipment, and accessories. It was founded in 1964 by Phil Knight and Bill Bowerman under the name Blue Ribbon Sports and officially became Nike, Inc. in 1971.

Nike is one of the world's largest suppliers of athletic shoes and apparel, and its iconic "swoosh" logo is recognized globally. The company has a strong presence in the sportswear market, sponsoring numerous high-profile athletes and sports teams around the world.

Nike's product line includes a wide range of sports and fitness products, including running shoes, basketball shoes, soccer cleats, training apparel, and accessories. In addition to its own brand, Nike owns several subsidiary companies, including Converse and Hurley International.

Over the years, Nike has faced criticism for its labor practices and environmental impact. The company has taken steps to address these concerns, including improving factory conditions and reducing its carbon footprint.
Nike uses a multi-channel marketing system to promote its products and brand. The company employs a variety of marketing strategies and tactics to reach its target audience, including:

Advertising: Nike is well-known for its advertising campaigns, which often feature high-profile athletes and celebrities. The company uses TV, print, digital, and social media advertising to reach its audience.

Sponsorship: Nike sponsors many high-profile athletes, sports teams, and events around the world. By associating itself with these popular figures and organizations, Nike can increase brand visibility and build loyalty among fans.

Nike

Nike - Amerikaning ko'p millatli korporatsiyasi bo'lib, u sport poyabzali, kiyim-kechak, jihozlar va aksessuarlarni loyihalash, ishlab chiqish va sotish bilan shug'ullanadi. U 1964 yilda Fil Knight va Bill Bowerman tomonidan Blue Ribbon Sports nomi bilan asos solingan va 1971 yilda rasman Nike, Inc.

Nike dunyodagi eng yirik sport poyabzali va kiyim-kechak yetkazib beruvchilaridan biri hisoblanadi va uning ramziy "swoosh" logotipi butun dunyoda tan olingan. Kompaniya butun dunyo bo'ylab ko'plab nufuzli sportchilar va sport jamoalariga homiylik qilib, sport kiyimlari bozorida kuchli ishtirok etadi.

Nike mahsulotlari qatori sport va fitnes mahsulotlarining keng assortimentini o'z ichiga oladi, jumladan, yugurish poyabzali, basketbol poyabzali, futbol shlyapalari, mashg'ulot kiyimlari va aksessuarlar. Nike o'z brendidan tashqari, Converse va Hurley International kabi bir qancha sho'ba kompaniyalarga egalik qiladi.

Yillar davomida Nike o'zining mehnat amaliyoti va atrof-muhitga ta'siri uchun tanqidlarga duch keldi. Kompaniya ushbu tashvishlarni bartaraf etish, jumladan zavod sharoitlarini yaxshilash va uglerod izini kamaytirish uchun choralar ko'rdi.

Nike o'z mahsulotlari va brendini targ'ib qilish uchun ko'p kanalli marketing tizimidan foydalanadi. Kompaniya maqsadli auditoriyaga erishish uchun turli marketing strategiyalari va taktikalaridan foydalanadi, jumladan:

Reklama: Nike o'zining reklama kampaniyalari bilan mashhur bo'lib, unda ko'pincha taniqli sportchilar va taniqli shaxslar ishtirok etadi. Kompaniya o'z auditoriyasiga erishish uchun televizor, bosma, raqamli va ijtimoiy media reklamalaridan foydalanadi.