Task 4. Writing
What is the purpose of a business in your opinion? Is it just to make money?
(about 150-200 words)
Task 5. Presentation
Make a presentation (8-12 slides) on the topic: Marketing Strategy
SELF STUDY 5
Task 1. Vocabulary
Exercise 1. There are many idioms from sport used in business, particularly when talking about competition. Complete the idioms below with the nouns in
the box. Which sports do you think they come from?
1 a level playing field 6 move the . ... . . ..... .
2 in the driving . . . . . . . . . . . 7 keep your eye on the
3 to be neck and 8 ahead of the . . . .. .. . . . . .
4 flogging a dead . 9 a one-horse ..... .. . ...
5 a major . . 10 on the . . . . .
Exercise 2. Which of the idioms in Exercise 1 refer to:
a) a situation of fair competition?
b) being in front of the competition?
c) being at the same level as the competition?
d) being the only competitor?
e) wasting your time on a hopeless situation?
f) staying focused?
g) a change in the rules?
h) being in control?
i) being in a very bad situation?
j) an important company or person with a lot of power or influence?
Task 2. Reading
SWIFT and banks
SWIFT, the Society for Worldwide Interbank Financial Telecommunications is a non-profit making bank-owned cooperative society. It was set up in Brussels in 1973.
SWIFT is a service organisation which processes and transmits banking transactions electronically between member banks on all the five continents.
Electronic systems transfer large sums around the world quickly and effectively. In this way a new type of international banking is being established.
But payment procedures in international trade still rely heavily on paper-based documents. And specialists say that one day all the data of invoices, shipping documents, various receipts and other documents will be provided in computer form instead. No paper documents will be used any longer. All the information will be sent.
Very often papers in banking, like invoices, bills of collection, bills of exchange, drafts, promissory notes, letters of credit, letters of guarantee and many others specify different amounts of money. The currency can be stated in different ways, either in words, or by the ISO code, or by an old symbol, for example:
1. one hundred and thirty six thousand English pounds - can be written as: GBP 136,000.00 or £ 136,000.00
One can easily find the ISO code of each currency in a special publication of the International Standard Organization. Operation people of a bank often use the ISO codes. If they do not remember this or that code they can easily refer to the ISO publication which they usually have ready at hand.
Do'stlaringiz bilan baham: |
