Task 4. Writing
The role of promotion in marketing
Write your own opinion (about 150-200 words)
Task 5. Presentation
Make a presentation (8-12 slides) on the topic:” Distribution and promotion”
SELF STUDY 18
Task 1. Vocabulary
Exercise 1. Match the beginnings of the sentences (1-S) with their endings (a-e).
1 Coca-Cola is a mass market a) is a small but often profitable
product; it market.
2 Selling special-interest holidays b) is outside the producer's country.
is a niche market; it c) is in the producer's country.
3 Rolex watches sell in a luxury d) high-quality and expensive
market; they are goods.
4 An export market e) sells to large numbers of people.
5 A home market
Exercise 2.Combine the words listed below into meaningful two or three word expressions as possible.
gross
point final goods
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high national capital cycle
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product
stage
business
recovery
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Task 2. Reading
Inflation
A period of increased sending that causes rapid rises in price is referred to as inflation. This is not necessarily a part of the business cycle. Rather, it is a kind of weakness in an economic system. When your money buys fewer goods so that you get less for the same amount of money as before, inflation is the problem. There is a general rise in the price of goods and services. Your money buys less. Sometimes people describe inflation as a time when "a dollar is not worth a dollar anymore."
One major cause of inflation is a rising demand for goods and' services. As people spend more money, their rate of spending may increase faster than the goods and services available. More and more people are willing and able to pay more for the fewer things that are available. As a consequence, the prices keep going up.
A second cause of inflation is a rise in the cost of the factors of production. Prices are pushed up by costs. For instance, if the labor cost of producing a good or service goes up, so will the price of the good or service.
A third cause of inflation is a lack of competition. If sellers have little or no competition, they are free to set prices as they want. If there is little competition, buyers must buy from businesses that are selling, and they must pay the price asked.
Inflation is a problem for all consumers. People who live on a fixed income are hurt the most. Retired people, for instance, cannot count on an increase in income as prices rise. Elderly people who no longer can work face serious problems in stretching their incomes to meet their needs in times of inflation. Retirement income or any fixed income usually does not rise as fast as prices.
Even for working people whose incomes are going up, inflation can be a problem. The cost of living goes up, too. People who work must have even more money just to keep up their standard of living.
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