- 3. Description of the sales market
- The main factor determining the success of a plant-growing enterprise is the implementation of the entire volume of grown crops.
- The main target audience of the production is manufacturers of bakery, macaroni and confectionery products. It can also be both flour-milling enterprises and trading companies that sell grain further for export. They can be located in your region or in remote areas of the country. This business is characterized by a constant increase in demand.
- Therefore, in order to build the most effective pricing policy, it is necessary to constantly monitor prices on the market. Insure the risks of price changes using financial instruments. Also, to increase the probability of selling the entire volume of wheat/potatoes grown, long-term supply contracts can be concluded.
- The main consumers of potatoes are trading companies that wholesale products on the domestic market.
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