Presentation prepared in English by Satorov Eldorbek, 2nd year student, group 221, Faculty of Economics and Tourism, Termiz State University

Presentation prepared in English by Satorov Eldorbek, 2nd year student, group 221, Faculty of Economics and Tourism, Faculty of Economics and Tourism, Termiz State University

ACCEPTED: OGLANOY KHUDOYNAZAROVA

THEME: CORPORATIVE IMAGE

Corporate image is an image that combines the prestige, reputation, success and stability of the entire organization. Its task is not to gain fame, but to provide confidence in the organization and the results of its activities, to express the standards of excellence and, therefore, to serve as a condition for its prosperity. Corporate image is the most important element of corporate culture.
IMAGE FUNCTIONS:
• adaptation - which facilitates the entry of the company into the competitive environment and expresses its individuality (mission, claims)
• demonstrative - demonstration of the organization's services and development of associations with positive features such as guaranteed quality, reliability and responsibility of the organization's activities
• mobilization - unification of employees of the organization and formation of corporate spirit.
• advertising - increasing awareness, understanding and interest of the society in relation to the organization;
There are external and internal images of the organization. External image reflects the perception of the organization from the outside. It is affected by: product quality, price policy, advertising, demonstration of social responsibility, style of relations with partners and customers, official attributes, office design, location, appearance of the organization's employees.
The internal image is formed by direct communication of visitors to the organization with employees, administration, observing their behavior, relationships and feelings and impressions received from the general atmosphere in the organization.

• corporate signs,

A positive corporate image is achieved through various harmoniously applied visual and verbal components. The visual components of the corporate image, designed for a memorable visual perception of the image of the organization, consist of the following components:

• • corporate signs,
• • service marks and plates,
• • forms of documents,
• • awards,
• • architectural design,
• • interior design and cleanliness of workplaces;
• • style of business communication,
• • employee behavior.

Verbal components (written and oral communication) cover the internal and external life of the organization. These include:

• • company name,
• • motto (motto),
• • texts, articles,
• • information messages,
• • interview,
• • oral speech.