Promotion

Menejmend: MMB
Normetova Nilufar

Promotion 

In marketing, advertising refers to any type of marketing communication, often persuasive in nature, used to inform a target audience about the relative merits of a product, service, brand, or issue. It helps the marketers to create a special place in the mind of the customers, which can be cognitive or emotional way. The purpose of promotion is to increase brand awareness, generate interest, generate sales, or create brand loyalty. It is one of the main elements of the marketing mix, which includes the four P's: product, price, place and promotion.

Promotion is also one of the elements of the advertising mix or advertising plan. These may include personal selling, advertising, sales promotion, direct marketing, advertising, word of mouth and event marketing, trade shows and exhibitions. An advertising plan determines how much attention should be given to each element of the advertising mix and how much of the budget should be allocated to each element.

Promotion includes the communication methods a marketer uses to provide information about their product. Information can be verbal or visual.

The term promotion derives from the Old French, promocion meaning to "move forward", "push onward" or to "advance in rank or position" which in turn, comes from the Latin, promotionem meaning "a moving forward". The word entered the English language in the 14th century.
The use of the term promotion to refer to "advertising or publicity" is very modern and is first recorded in 1925. It may be a contraction of a related term, sales promotion, which is one element in the larger set of tools used in marketing communications. The terms, promotion and marketing communications can be used synonymously, but in practice, the latter is more widely used.