Reading passages

135- It is stated clearly that one of WWF's principles is ...................... .

A) to promote small scale industries such as this in under-developed areas

B) to encourage people to look after the environment through demonstration rather than through words
C) to enable small communities to live independently without outside aid
D) to build up fish stocks in areas where they have decreased because of pollution
E) to develop the rain forests into agricultural areas for local people


How do advertisers try to disrupt our counter-arguing of their messages? Sometimes they literally sing, as with the Rinso commercial and many like it. Another class of distraction techniques is the extensive use of creative license in the layout and presentation of an advertisement. For a print ad in a magazine or newspaper examples of such 'artsy' techniques would include pictures of attractive models or unique objects that command attention, reverse white-on-black print, strange layouts that confuse the reader, and typefaces that are difficult to read. For television, "artsy' could mean a commercial with many short scene changes (similar to an MTV video), the use of strange camera angles, the playing of fast, rhythmic music in the background and the inclusion of offbeat characters and yelling, screaming spokespersons. All of these techniques can serve to provide a mild distraction and thus prevent counter-arguing. The trick for the advertiser is to provide just enough of a distraction to disrupt counter-arguing but not so much that it eliminates the reception of the message.


136- According to the writer, to be successful, an advertiser ................. .

A) has to use rhythmic music, unusual characters, strange camera angles and many scene changes

B) should use creative license extensively and include pictures of attractive models
C) needs to be able to confuse the reader and even make things impossible to read
D) ought to know 'artsy" techniques which can be found on MTV videos
E) must get the message over, but at the same time take attention away from things we could dispute