Reading passages

137- The writer explains that the techniques used for TV. Advertising ................. .

A) are 'artsier' than those found in magazines or newspapers

B) were originally developed when making MTV videos
C) are less confusing than those used in print
D) are different from those used for written advertising
E) do not command as much attention as when the advertisement is written


138- It is implied that in some advertisements...................... .

A) counter-arguing is more likely than in others

B) the reception of the message is less important than disrupting counter arguments
C) the music is of great significance
D) techniques are used so as to disguise the product being promoted
E) the visual impact is more important than the message


Nowadays women are better trained than ever before. Half of all the pupils who leave school with a university entrance qualification are girls and around 40 percent of university students are women. A lack of qualifications is thus not the reason why women continue to be 'proportionally underrepresented", as the sociologists put it. The reasons for this have long been known. It is not only the "double burden" of having to cope with a family and a career or the widespread prejudices that still exist about women's abilities or management styles that prevent them from reaching the top and being more than "charming transitional solutions'. Psychologists have discovered that many women are their own worst enemies. Everything they do has to be done perfectly - they want to be perfect housewives and mother, perfect lover, perfect career women. In the real world, how-ever, maintaining such high standards is clearly impossible. This leads to feelings of guilt and a lack of self-confidence. Without self-confidence, however, you cannot reach the top.


139- We can infer from the passage that ...... .

A) women do better at school and university than men do

B) women should get better education in order to reach the top
C) psychologists have little sympathy with women who want careers
D) it only prejudices that stop women from doing better in their careers
E) the number of women with successful careers is not as high as with men