Republic of uzbekistan andijan machine-building institute fundamentals of business management

Product planning 
Every part of the marketing mix is important when you decide to buy a product. The product must 
be readily available through effective distribution and must be affordable and reasonably priced. 
You must have learned about the product through effective advertising and know how it meets 
your needs better than others. However, one mix element is more important than the other three. 
If the product isn't the product you want, the effectiveness of other mixes doesn't matter. A business 
must carefully plan each of its products to ensure that it meets the needs of the target market better 
than other competitors' products. 
Product parts 
A product is everything a business offers to satisfy a consumer need. The product consists of 
several parts. It starts with the basic product, which is the simple form of the product. The main 
product is unique and unique. It can usually be obtained from several different companies. 
Additions and enhancements to the base product are known as product features. One model of the 
cell phone offers a built-in digital camera, voice dialer, web browser as its features. When 
consumers are offered features, these choices are called options. Autopilot, engine size, manual or 
automatic transmissions are offered as options when cars are purchased. A brand name provides a 
unique identification of a company's product. Companies try to create images that are memorable 
and grab people's attention. Packaging is also part of the product. Packaging ensures protection 
and safety of the product before it is consumed. It also provides product storage and ease of use. 
A new container for ground coffee is made with grooves for easy access by the consumer. Some 
consumers try to use the original round containers. Packaging is the most convenient way for 
consumers to get the information they need to make a purchase decision and use the product. 
Convincing the consumer about the company's product is done by giving a guarantee. If the product 
breaks or does not perform as expected by the consumer, the company will repair it and