Republic of uzbekistan andijan machine-building institute fundamentals of business management

Product planning 
Planning a new product is an expensive and time-consuming process. It is not surprising that a 
company spends millions of dollars and years to create a new product. Many people are involved 
in providing feedback on the product, determining how it will be produced and sold, analyzing 
prices, and forecasting sales. If that money is pledged, the company needs a process that ends up 
creating a product that meets the consumer's desire and that should bring the company profit for 
several years. The planning process includes several steps. 
Create an idea.The idea of creating a new product is a creative process. Ideas come from the work 
of scientists, from vendor and employee consultations, from company surveys, and from focus 
groups. Many ideas are about improving existing products. 
Idea Research Companies support many ideas for new product development. .They then evaluate 
these ideas to determine which product will be the most successful. Ideas are reviewed to determine 
if this is a new product. Other companies offer similar products 

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do they Is the product developed at reasonable prices? Is the product legal and safe? Create a 
strategy. If the product idea seems promising, the next step is to create a complete market strategy. 
This involves carefully researching the target market for the product. marketing mix alternatives 
are created and tested with potential customers. The prices of the alternatives are compared to 
determine which one is the most expensive. 
Production and financial plans. 
Next, the company creates a production process and determines the facilities, equipment, and 
people needed to produce the product. Product costs and marketing are determined and a financial 
plan is created to ensure product success. 
Limited production and trial marketing. 
If a new product idea is implemented through planning, the company produces a limited number 
of products and tests them in the market in small quantities. 
This step allows the company to make sure that the product will be manufactured and sold 
as planned before investing heavily in the finished product. 
Large-scale crop production. If each previous step is successful, the new product is mass 
produced and sold. To make sure that the company's financial projects are carried out again will 
continue to collect information about product manufacturing and sales. Competitors are also 
being watched because if your product is successful, chances are they will have a product to 
compete with. A few failed products must be discarded. 
Full inspected products 
planning
from the procedure 
did not pass new to the product than more 
likely to be successful. What are the components of a product? will receive 
materialare things.Marketing applies to both products and services, but services 
are more difficult to sell. Services are activities that are consumed as soon as they are produced. 
Services are intangible, meaning they do not have a physical form. Because services are 
intangible, it is more difficult to test the service and determine whether it meets your needs. 
Marketers must find a way to describe the service in a way that prospective customers can 
understand. Amarali 
service the market is done like a product market. In a two-step 
market strategy, service sellers first target the market for their services. After that, they create a 
marketing mix that attracts customers. In addition to the service itself, the marketing mix 
includes distribution, pricing, and service promotion. Comparing the nature of services with the 
nature of products requires a change in the way they are sold. Services cannot be stored for later 
consumption like many products. Everyone in the concert hall seats if it's full, no one else will 
be able to hear the show. Again, imagine that if the barber doesn't have any customers, the 
service becomes unnecessary. The service is multi-level, which means that the type and quality 
of the provided service will be different. Because usually people provide service only when they 
need it. It contains less than in control products. the readiness, readiness and motivation of the 
provider affect the quality of the service. Services are indispensable. This means that they are 
consumed at the same time as they are produced. A service created by a person or technology 
must be provided to customers at the right time and place. Marketers need to anticipate when and 
where customers will need a service, and provide that service at that time and place. 
service It 
is necessary to meet the demand at the right time. How are services different from products? 
Evaluation 
Basic concepts: 
Identify the best answer? 
1.