Real life spotlight
Six months into my position, Cory sat down with his colleagues and asked, “How was
Italy?” “I've been working really hard, but I found time to learn about Italian culture and eat some
Italian food. . Living and working in another country is a good qualification and I would do it
again. In any case, I must admit I'm glad to be home,” Dunkin replied, putting the tube into his
drink. They made it easier for me to find my own brand, but they weren't the same.
Multinational companies
A lotA multinational company is an organization that does business in more than one
country. Multinational companies usually consist of two companies in their home country and
separate companies in one or more other countries. The country where the company does business
is called the "host country".
Strategies of multinational companies
Multinational corporations use a global or multinational strategy.
A global strategy uses the same product and marketing strategy worldwide. The same
product is sold in essentially the same way around the world. For example, we can take the "coca-
cola" you know.
A multinational strategy saturates each country's market differently. Firms develop
products and marketing strategies that are suitable for sales. Many restaurants follow a
multinational strategy. For example, they use this strategy when they change their menu according
to the preferences of the local population.
Achievements of multinational companies
Many achievements are related to international business. Consumers have a large amount
of goods available. Usually, the prices of these products are lower than home-made products.
Career opportunities expand the company to do business in different countries.
Global business activities are the basis for the development of understanding,
communication and mutual respect among different nations. Business partners usually try to
maintain friendly relations in economic relations.
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