Republic of uzbekistan tashkent institute of irrigation engineers and agriculture mechanizations

CONCLUSIONS AND OFFERS
In order to improve the marketing activities of tourism services in the region, it is necessary to introduce the following measures:
1. Creation of a special platform or platform that brings together stakeholders involved in tourism.
2. Improvement of the system of training, retraining and advanced training of personnel for tourism.
3. Development of tourism infrastructure, an increase in the number of accommodation places, types of leisure for tourists, as well as improvement of the road transport system, including within the framework of the creation of tourist and recreational clusters.
4. It is necessary to diversify the services provided by the delivery service of catering facilities.
5. Active advertising campaign and development of the region's image.
6. Concentration on new promising areas such as ecological tourism, gastronomic tourism.
farmers should be ready to invest at least a small amount in the creation of basic conditions - toilets, showers, comply with sanitary standards and keep the house clean
It is also necessary to conduct information campaigns among farmers, as well as their cooperation with travel agencies. Ideally, travel agencies should be the locomotive and main clients of farmers working in agritourism.
As soon as we open Airbnb for our people, everything will get much better. Now a tourist cannot pay for accommodation through PayPal, payment by cards is poorly developed.
It is necessary to carry out an inventory of all tourist objects that are available in the area in order to show the tourist.
There should be a plan of all events for the year: when and where there will be a festival, folk festivals, kupkari (goat dander), kovunsaili (melon festival) "- then travel agencies will be able to sell regional tourism products in advance.
Travel companies almost never develop new products, including in the field of agritourism. It is difficult to promote a new direction alone, and market participants do not want to unite.
For the development of agritourism, a public organization is required. Such an association should educate people, promote the development of legislation, access to cheap loans, and so on.
The recipe for the development of agritourism is as follows: a public organization is created, a legislative framework is being made, a public-private partnership is being established, conditions are being formed that attract people, including the absence of taxes. People create infrastructure in the village. Tourists are coming, they leave money. The multiplier effect starts to work in the economy.
the Ministry of Agriculture is developing a program for the development of agritourism, which includes, among other things, the issuance of targeted loans.