Samarqand davlat chet tillar instituti ingliz tili II fakulteti ingliz tili nazariyasi va adabiyoti kafedrasi

alliteration
Repetition of the initial consonant sound of close or adjoining words.
amplification
The art of developing ideas by finding ways to restate them in a speech.
analogical persuasion
Creating a strategic perspective on a subject by relating it to something about which the audience has strong positive or negative feelings.
analogical reasoning
Reasoning in which a speaker compares two similar cases and infers that what is true for the first case is also true for the second.
analogous color scheme
Colors adjacent on the color wheel; used in a presentation aid to suggest both differences and close relationships among the components represented.
analogy
A connection established between two otherwise dissimilar ideas or things.
animation
The way objects enter and/or exit a PowerPoint slide.
antithesis
A language technique that combines opposing elements in the same sentence or adjoining sentences.
appreciative listening
Listening for pleasure or enjoyment.
appreciative phase
Phase of listening in which we enjoy the beauty of messages, responding to such factors as the simplicity, balance, and proportion of speeches and the eloquence of their language.
arguments
Arrangements of proofs designed to answer key questions that arise in persuasive designs.
Art
iculation
The physical production of particular speech sounds.
assimilation
The tendency of listeners to interpret the positions of a speaker with whom they agree as closer to their own views than they actually are.
atlas
A book of maps.
attitude
A frame of mind in favor of or opposed to a person, policy, belief, institution, topic, etc.
audience-centeredness
Keeping the audience foremost in mind at every step of speech preparation and presentation.