boomerang effect
An audience’s hostile reaction to a speech advocating too much or too radical change.
brainstorming
A method of generating ideas by free association of words and thoughts.
brief example
A specific instance illustrating a more general idea.
briefing
A short, informative presentation given in an organizational setting.
bulleted list
A presentation aid that highlights themes by presenting them in a list of brief statements.
burden of proof
The obligation facing a persuasive speaker to prove that a change from current policy is necessary.
C
call number
A number used in libraries to classify books and periodicals and to indicate where they can be found on the shelves.
call the question
A motion that proposes to end the discussion on a motion and to bring it to a vote.
catalogue
A listing of all the books, periodicals, and other resources owned by a library.
categorical design
The use of natural or traditional divisions within a subject as a way of structuring an informative speech.
causal order
A method of speech organization in which the main points show a cause-effect relationship.
causal reasoning
Reasoning that seeks to establish the relationship between causes and effects.
causation design
A pattern for an informative speech that shows how one condition generates, or is generated by, another.
central idea
A one-sentence statement that sums up or encapsulates the major ideas of a speech.
ceremonial speaking
(ceremonial speech) Speaking that celebrates special occasions. Common forms are speeches of tribute, inspiration, eulogies, toasts, introduction, making and accepting awards, and the after-dinner speech. Their deeper function is to share identities and reinforce values that unite people into communities.
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