conversational quality
Presenting a speech so it sounds spontaneous no matter how many times it has been rehearsed.
coordination
The requirement that statements equal in importance be placed on the same level in an outline.
creating common ground
A technique in which a speaker connects himself or herself with the values, attitudes, or experiences of the audience.
credibility
The audience's perception of whether a speaker is qualified to speak on a given topic.
crescendo ending
A conclusion in which the speech builds to a zenith of power and intensity.
criteria
Standards on which a judgment or decision can be based.
critical listening
The careful analysis and evaluation of message content.
critical thinking
Focused, organized thinking about such things as the logical relationships among ideas, the soundness of evidence, and the differences between fact and opinion.
critique
An evaluation of a speech.
cultural gridlock
Occurs when the cultural differences in a group are so profound that the varying agendas, priorities, customs, and procedures create tensions that block constructive discussion.
cultural sensitivity
The respectful, appreciative awareness of the diversity within an audience.
culturetypes
Terms that express the values and goals of a group’s culture.
D
debate
The clash of opposing ideas, evaluations and policy proposals on a subject of concern.
decoding process
The process by which the listener determines the meaning of the speaker’s message and decides the speaker’s intent.
deductive reasoning
A form of thinking that begins with a generally accepted truth, connects an issue with that truth, and draws a conclusion based on the connection.
definition
A translation of an unfamiliar word into understandable terms.
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