Samarqand davlat chet tillar instituti ingliz tili II fakulteti ingliz tili nazariyasi va adabiyoti kafedrasi

Ethos, logos and pathos
Aristotle discovered that in order to rally the citizens into conformity, one needed to persuade people. This is what he called rhetoric, and it's defined as the capacity to persuade people, and he broke it down into three strategies:

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  Ethos
  
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  Logos
  
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  Pathos
  

Ethos is used when the source is credible and the speaker can show authority over the subject matter. Logos is used when there are facts to support the argument requiring that the audience use logic and deduction to decide on the strengths of the speaker's argument. Pathos is used for emotional appeals to gain audience acceptance. Let's break down each by using examples. Ethos, Pathos, Logos: 3
Throughout the 20th century, speaking in public has once again become crucial to succeed in many careers. Schools and universities started offering courses and lectures on communication skills.
The last few decades have seen renewed emphasis and focus on the works of those from the Classical Period. These decades have combined the old and new schools of communication study for the first time. Communication departments had professors who studied and taught classical rhetoric, contemporary rhetoric, along with empirical and qualitative social science. Online courses have also become popular with the rise of the internet. Courses such as public speaking and speech analysis apply fundamental Greek theories, as well as trace rhetorical development throughout the course of history.
Public speaking in the 21st century
In the 21st century, you must communicate effectively to succeed. It can be the difference between landing your dream job, winning a multi-million dollar contract or delivering a moving speech at a wedding. More and more we are required to speak in public, at conferences, during business meetings, accepting awards, teaching a class, during media events and many other occasions. It has become increasingly hard to avoid public speaking events as oratory skills have become so important. Obama is one of the greatest public speakers of the 21st century.
Famous public speakers throughout history