Secrets of the Millionaire Mind

WEALTH PRINCIPLE:
The only time you are actually growing
is when you are uncomfortable.
If you want to be rich and successful, you’d better get 
comfortable with being uncomfortable. Consciously practice 
going into your uncomfort zone and doing what scares you. 
Here’s an equation I want you to remember for the rest of 
your life: CZ = WZ.
It means your “comfort zone” equals your “wealth zone.”
By expanding your comfort zone, you will expand the size 
of your income and wealth zone. The more comfortable you 
have to be, the fewer risks you will be willing to take, the fewer 
opportunities you will take advantage of, the fewer people you 
will meet, and the fewer new strategies you will try. Do you 
catch my drift? The more comfort becomes your priority, the 
more contracted you become with fear.
On the contrary, when you are willing to s-t-r-e-t-c-h 
yourself, you expand your opportunity zone, and this allows 

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you to attract and hold more income and wealth. Again, when 
you have a large “container” (comfort zone), the universe will 
rush to fill the space. Rich and successful people have a big 
comfort zone, and they are constantly expanding it to be able 
to attain and hold more wealth.
Nobody ever died of discomfort, yet living in the name of 
comfort has killed more ideas, more opportunities, more ac-
tions, and more growth than everything else combined. 
Comfort kills! If your goal in life is to be comfortable, I 
guarantee two things. First, you will never be rich. Second, you 
will never be happy. Happiness doesn’t come from living a 
lukewarm life, always wondering what could have been. 
Happiness comes as a result of being in our natural state of 
growth and living up to our fullest potential.
Try this. The next time you are feeling uncomfortable, 
uncertain, or afraid, instead of shrinking and retreating back to 
safety, press forward. Notice and experience the feelings of 
discomfort, recognizing that they are only feelings—and that 
they do not have the power to stop you. If you doggedly 
continue in spite of discomfort, you will eventually reach your 
goal.
Whether the feelings of discomfort ever subside doesn’t 
matter. In fact, when they do lessen, take it as a sign to in-
crease your objective, because the minute you get comfortable, 
you have stopped growing. Again, to grow yourself to your 
fullest potential, you must always be living at the edge of your 
box.
And because we are creatures of habit, we must practice. I 
urge you to practice acting in spite of fear, practice acting in 
spite of inconvenience, practice acting in spite of discomfort, 
and practice acting even when you’re not in the mood. 

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By doing so, you will quickly move to a higher level of life. 
Along the way, make sure you check your bank account, be-
cause, guaranteed, that will be growing quickly too.
At this point in some of my evening seminars I ask the au-
dience, “How many of you are willing to practice acting in 
spite of fear and discomfort?” Usually everyone puts his or her 
hand up (probably because they’re scared to death I’m going 
to “pick” on them). Then I say, “Talk is cheap! Let’s see 
whether you mean it.” I then pull out a wooden arrow with a 
steel-pointed tip and explain that as a practice for this 
discipline, you’re going to break this arrow with your throat. I 
then demonstrate how the steel point goes into the soft part of 
your throat, while another person holds the other end of the 
arrow against their outstretched palm. The idea is to walk 
straight into the arrow and break it using only your throat 
before it pierces through your neck.
At this point most people are in shock! Sometimes I pick 
one volunteer to do this exercise, sometimes I hand out arrows 
to everyone. I’ve done audiences where over a thousand 
people are breaking arrows!
Can this feat be accomplished? Yes. Is it scary? You bet. Is 
it uncomfortable? Absolutely. But again, the idea is that fear 
and discomfort do not stop you. The idea is to practice, to 
train yourself to do whatever it takes, and to act in spite of 
anything that might be in your way.
Do most people break the arrow? Yes, everyone who walks 
into it with 100 percent commitment breaks it. However, those 
who walk into it slowly, halfheartedly, or not at all, don’t.
After the arrow exercise I ask people, “How many of you 
found the arrow easier to break physically than what your 

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mind made it up to be?” All agree it was actually a lot easier 
than they thought it would be. Why is this so? Here comes one 
of the most important lessons you will ever learn.
Your mind is the greatest soap-opera scriptwriter in history. 
It makes up incredible stories, usually based in dramas and 
disasters, of things that never happened and probably never 
will. Mark Twain said it best: “I’ve had thousands of problems 
in my life, most of which never actually happened.”
One of the most important things you can ever understand 
is that you are not your mind. You are much bigger and greater 
than your mind alone. Your mind is a part of you just as your 
hand is a part of you.
Here’s a thought-provoking question: What if you had a 
hand that was just like your mind? It was scattered all over the 
place, it was always beating you up, and it never shut up. What 
would you do with it? Most people answer something like 
“Cut it off !” But your hand is a powerful tool, so why would 
you cut it off ? The real answer of course is you’d want to 
control it, manage it, and train it to work for you instead of 
against you.
Training and managing your own mind is the most important skill you 
could ever own, in terms of both happiness and success, and that’s 
exactly what we’ve been doing with this book and will 
continue to do with you should you attend one of our live 
programs.