Secrets of the Millionaire Mind

WEALTH PRINCIPLE:
The Law of Income: You will be paid in
direct proportion to the value you deliver
according to the marketplace.
 
The key word is value. It’s important to know that four 
factors determine your value in the marketplace: supply, demand, 
quality, and quantity. In my experience, the factor that presents 
the biggest challenge for most people is the quantity. The 
quantity factor simply means, how much of your value do you 
actually deliver to the marketplace?
Another way of stating this is, how many people do you 
actually serve or affect?
In my business, for instance, some trainers prefer teaching 
small groups of twenty people at a time, others are com-
fortable with a hundred participants in the room, others like an 
audience of five hundred, and still others love audiences of a 
thousand to five thousand or more. Is there a difference in

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Secrets of the Millionaire Mind
income among these trainers? You better believe there is!
Consider the network marketing business. Is there a dif-
ference in income between someone who has ten people in his 
or her down-line and someone who has ten thousand people? 
I would think so!
Near the beginning of this book, I mentioned that I owned 
a chain of retail fitness stores. From the moment I even 
considered going into this business, my intention was to have 
one hundred successful stores and affect tens of thousands of 
people. My competitor, on the other hand, who started six 
months after me, had the intention of owning one successful 
store. In the end, she earned a decent living. I got rich!
How do you want to live your life? How do you want to 
play the game? Do you want to play in the big leagues or in the 
little leagues, in the majors or the minors? Are you going to 
play big or play small? It’s your choice.
Most people choose to play small. Why? First, because of 
fear. They’re scared to death of failure and they’re even more 
frightened of success. Second, people play small because they 
feel small. They feel unworthy. They don’t feel they’re good 
enough or important enough to make a real difference in 
people’s lives.
But hear this: Your life is not just about you. It’s also about 
contributing to others. It’s about living true to your mission 
and reason for being here on this earth at this time. It’s about 
adding your piece of the puzzle to the world. Most people are 
so stuck in their egos that everything revolves around me, me, 
and more me. But if you want to be rich in the truest sense of 
the word, it can’t only be about you. It has to include adding 
value to other people’s lives.

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The Wealth Files - 75
One of the greatest inventors and philosophers of our time, 
Buckminster Fuller, said, “The purpose of our lives is to add 
value to the people of this generation and those that follow.”
We each came to this earth with natural talents, things we’re 
just naturally good at. These gifts were given to you for a 
reason: to use and share with others. Research shows that the 
happiest people are those who use their natural talents to the 
utmost. Part of your mission in life then must be to share your 
gifts and value with as many people as possible. That means 
being willing to play big.
Do you know the definition of an entrepreneur? The def-
inition we use in our programs is “a person who solves prob-
lems for people at a profit.” That’s right, an entrepreneur is 
nothing more than a “problem solver.”
So I ask you, would you rather solve problems for more 
people or fewer people? If you replied more, then you need to 
start thinking bigger and decide to help massive numbers of 
people—thousands, even millions. The by-product is that the 
more people you help, the “richer” you become, mentally, 
emotionally, spiritually, and definitely financially.
Make no mistake, every person on this planet has a mission. 
If you are living right now, there’s a reason for it. Richard 
Bach, in his book Jonathan Livingston Seagull, is asked, “How will 
I know when I’ve completed my mission?” The answer? “If 
you are still breathing, you are not done.”
What I have witnessed is too many people not doing their 
job, not fulfilling their duty, or dharma as it’s called in Sanskrit. I 
watch too many people playing far too small, and too many 
people allowing their fear-based ego selves to rule them. The 
result is that too many of us are not living up to

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Secrets of the Millionaire Mind
our full potential, in terms of both our own lives and our
contribution to others.
It comes down to this: If not you, then who?
Again, everyone has his or her unique purpose. Maybe 
you’re a real estate investor and buy properties to rent them 
out and make money on cash flow and appreciation. What’s 
your mission? How do you help? There’s a good chance you 
add value to your community by helping families find af-
fordable housing they may not otherwise be able to find. Now 
the question is how many families and people can you assist? 
Are you willing to help ten instead of one, twenty instead of 
ten, one hundred instead of twenty? This is what I mean by 
playing big.
In her wonderful book A Return to Love, author Marianne 
Williamson puts it this way:
You are a child of God. Your playing small does not serve the  
world. There is nothing enlightened about shrinking so that  
other people won’t feel insecure around you. We are all meant  
to shine, as children do. We were born to make manifest the  
glory of God that is within us. It is not just in some of us; it is  
in everyone. And as we let our own light shine, we uncon- 
sciously give other people permission to do the same. As we are  
liberated from our own fear, our presence automatically liber- 
ates others.  
The world doesn’t need more people playing small. It’s time 
to stop hiding out and start stepping out. It’s time to stop 
needing and start leading. It’s time to start sharing your gifts 
instead of hoarding them or pretending they don’t exist. It’s 
time you started playing the game of life in a “big” way.
In the end, small thinking and small actions lead to being 
both broke and unfulfilled. Big thinking and big actions 

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lead to having both money and meaning. The choice is yours!