Segmentation, targeting, positioning in the Marketing strategy of hp

Price in the Marketing mix of Hewlett Packard

The pricing policy of Hewlett Packard is fair pricing as well as competitive pricing. The company takes into account all the relevant factors related to costing, distribution, promotion, prices of adversaries and then decides on a suitable selling price.
Hewlett Packard has been designing products that have features according to the tastes and desires of the consumers. It first undertakes a thorough market research and estimates the amount that a consumer is willing to pay for the commodity. Then it makes that product in that price frame to suit its personal needs as well as the needs of the customers.
Hewlett Packard had launched an innovative utility pricing scheme called first-in-pay-per-use. In this scheme, the company offered the customers to pay for only the time they have utilized the services. However, over the long term this pricing strategy was shelved due to the tough competition in the IT segment.

Place in the Marketing mix of Hewlett Packard

Hewlett Packard has a well-placed distribution channel. It sells its products to the individual customers and business enterprises, directly and indirectly.
It has an online distribution method where the orders are placed either in the official website or in other shopping websites. The official website of Hewlett Packard offers service such as partner locator that is sorted by small business and large business and the products needed.
The company has hired retailers and technology vendors for supply of their products. Hewlett Packard has its own exclusive outlets where it provides various products and services also. Trained and well-mannered individuals are hired that deal with the customers directly and efficiently.
Hewlett Packard has many subsidiaries that are located in Geneva, Ontario, Singapore, Miami, Tokyo, Victoria, Houston and Rivonia. Hewlett Packard operates a global program for the system integrators, developers, software vendors that is called “Developer and Solution Partner Program” (DSPP). The company has a direct link with its partners that include suppliers, logistic service providers and manufacturers so that the network continues to run smoothly.