Segmentation, targeting, positioning in the Marketing strategy of hp

Promotions in the Marketing mix of Hewlett Packard

Hewlett Packard has launched an initiative “One Voice” to promote its brand name and image along with its various consumer electronics products and hardware products. The company has taken the help of vehicles to flaunt and display its numerous products and services that comprises the inclusion of a website, arranged by business application.
Employees are encouraged to engage in topics such as servers, networking and storage. A “Trade- in Program” is active where the consumer can make a trade of old product with new product in lieu of discounts.
As promotional activities, some services within a period are provided free. Periodic discounts on many products are announced as part of the company’s strategy.Hewlett Packard has formed many tie-ups and sponsorship deals with various companies.
It has sponsored the shirts of “Premier League Club”and also sponsored “BMW Williams Formula 1” team and later “RenaultF1”. It has also acquired the naming rights for the HP Pavilion at the place San Jose.