Segmentation, targeting, positioning in the Marketing strategy of hp

Founded in the year 1939 HP has emerged as the global giant providing IT products & services to each and every segment of the society whether it is individual consumers, small and medium enterprises, private, or government organisations.
It has a large number of enterprise products in its product portfolio which consists of hardware and software solutions and in the year 2015, it splits HP Inc into two publicly traded entities namely HP Inc. and Hewlett-Packard enterprise where the latter one is for forming a separate entity for PC and printer business.
Segmentation, targeting, positioning in the Marketing strategy of HP –
HP a name popularly known for their PC’s and printers, but when it comes to the company as a whole they have used demographic and geographic segmentation variables to address the needs of the retail and corporate customers.
Targeting is one of the important pillars of the marketing strategy. HP uses differentiating targeting strategy to provide customised products & services to the enterprises.
HP uses a mix of value/ product and pricing based positioning strategies to compete in the market.

Marketing Mix of Hewlett Packard – HP marketing mix

Hewlett-Packard is an American multinational corporation that deals exclusively in information technology. Bill Hewlett and Dave Packard founded the company in the year 1939 and the headquarters are located in California in USA. Hewlett-Packard has become the largest manufacturers of PC in the world and it supplies its products to individuals and business enterprises. Some of its competitors are as follows

Product in the Marketing mix of Hewlett Packard

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  Hewlett Packard provides outsourcing of business process, infrastructure technology, maintenance and support of technology, support and development of applications, networking resources and products, integration services and consulting services, soft wares, hardware, services and products related to printing and imaging.
  
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  Hewlett-Packard is known for its excellent printers and scanners as well as for its digital cameras, laptops, desktops and other IT products. The products are known to be reliable and hence the brand has a good customer base.
  
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  In the year 2007, Hewlett-Packard launched “Touch Smart PC” with a display of touch screen and later it introduced a PC that was a consumer tablet with touch screen facilities. In the year 2008, Hewlett Packard brought in to the market a mini-notebook called “HP2133Mini-Note PC”. This was designed especially for the education sector.
  
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  The company also produces ‘ProLiant’ that is an affordable tower server for small size to medium size work groups.
  
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  “IPaq Glisten Smartphones” is one of Hewlett Packard’s high profile products that have many features like the ability to send emails, texts, photos and managing contact list.
  
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  “Linksys WRT54G2 Wireless-G router” is a home-networking product that enables internet connections with high-speed.
  
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  Service packages including AMC’s are available for interested customers by the company.
  
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  The products include printers, digital cameras, scanners and calculators.